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是很酷,但又如何?:看全球頂尖團隊如何把創新變商機

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是很酷,但又如何?:看全球頂尖團隊如何把創新變商機
Product Code:
411639
Model:
9789865740948
Product by:
悅知文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
46 Points
RM 59.40
RM 46.93
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789865740948

出版日期: 2015-03-13

作者: 馬克.潘恩

譯者: 連緯晏

裝訂: 平裝.單色印刷.384頁.

 

★2014年10月出版至今,獲amazon4.5顆星評價。
★全球最知名創新顧問團隊

 

作者簡介
馬克.潘恩



作者簡介



Fahrenheit 212∕馬克.潘恩Mark Payne


  在亞洲、歐美等地擁有數十年創新經驗,協助寶僑開發產品、創立品牌。早早預見創新在未來的重要性,他回到紐約創立了Fahrenheit212顧問公司。從一張咖啡桌開始,今日,這間總員工人數不到50人的小公司在顧問界鼎鼎有名,《財星雜誌》讚譽它為「創新者的天堂」、《新聞週刊》將它比喻為「火熱的創意工廠」、《ESQUIRE君子雜誌》說它是「創新的中心」、《Fast Company雜誌》說它的成功,來自於「結合IDEO的創意及麥肯錫的策略顧問」。客戶包括:可口可樂、三星、愛迪達、奇異家電、星巴克、雀巢等眾多財星五百大企業。

  多年的顧問經驗,歸納出的創新秘訣究竟是什麼?馬克.潘恩指出,大部分人以為的創新,就是開發新產品來滿足當前顧客/市場需求的不足。只考慮創意而沒有兼顧產品獲利與執行面,這其實正是創新失敗的主因。而Fahrenheit212的創新秘訣就只有兩個字:金錢(Money)與魔法(Magic),只有兼顧創意與執行的經營方式,才有可能在這場白熱化的創新競爭中脫穎而出。

  Fahrenheit212|www.fahrenheit-212.com

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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