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日產 文藝復興

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日產 文藝復興
Product Code:
245122
Model:
9867747666
Product by:
商周出版
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Product Information

ISBN: 9867747666

出版日期: 2003-05-13

作者: 卡洛斯.戈恩

譯者: 黃碧君

裝訂: 平裝.單色印刷.352頁.

 

  今天,日產汽車正在進行著另一個文藝復興。以前日產所信仰的想法和做法,已經無法因應全球化市場的試練而跟不上時代的潮流,甚至面臨倒閉的危機。雖然很多的員工都感覺到改革的必要性,但是因為被古舊的眶架所束縛而無法找到有效的實行方法。日產復甦計畫以注重經營方法為中心再度出發,藉由拉回員工的向心力,拉開日產文藝復興的序幕。員工們必需重新審視至今為止在公司經營和作法上的有效性,並勇敢去改變過去安逸穩定的傳統。他們已經取回自己一度失去的自信,重新建構自己今後應該展開的立足點,以因應現今激烈競爭的汽車販賣市場。然後,認識全球化戰略的必要性,並需要依靠自己的雙手來拓展公司的出路,返回自己原來的工作崗位。所謂的日產文藝復興,就是一群深切體認到改革的必要性,在接受改革風險的同時中持續努力往前的日產人物語。是一個描寫他們如何再度以自己的公司為榮並從中取回對自己的信心的故事。這是卡洛斯.戈恩第一次去回顧過去人生走過的路途,從這些回顧中讓卡洛斯明白到目前為止的生活和累積的專業經驗到底有什麼樣的影響和幫助。對卡洛斯來說,這是第一次自己寫書講述自己的一切。

作者簡介

  卡洛斯.戈恩(Carlos Ghosn)一九五四年三月九日生於巴西,父親為黎巴嫩裔巴西人,母親為黎巴嫩裔法國人。法國國立理工科學校、國立礦山學校畢業。一九七八年進入米其林(Michelin)公司就職。一九八五年成為米其林巴西總部的營運長(COO),一九八九年任米其林北美總部執行長(CEO)。一九九六年轉至法國雷諾汽車(Renault)任職上級副社長,一九九九年六月轉任日產汽車營運長、二OO一年六月任社長兼執行長。現和妻子及四個子女居住於東京。

日產 文藝復興
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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