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文化創意產業

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文化創意產業
Product Code:
101118
Model:
9789577324238
Product by:
巨流圖書公司
Status:
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EM - RM 12.72
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Product Information

ISBN: 9789577324238

出版日期: 2011-08-15

作者: 廖世璋

裝訂: 平裝.單色印刷.0頁.

 

  在文化創意產業中「文化」是「原料」、「創意」是「策略」、「產業」是「經濟」,也可分成「藝術、設計、媒體」等三大範疇,或是「有形」及「無形」二大文創產業類型,相關單位組織也可分成公部門的文創機構、第二部門的文創企業、第三部門的文創團體等,其跨越各種不同的領域,但又強調跨界整合的重要性。

  本書以基礎、跨界的角度,探討分析文創產業之基本概念、文創組織其相關的人、事、物等領域。主要內容包括:文化及文創產業之概念、文創產業經理人、文創產品類型、組合及開發、產品風險、文創產業市場、文創產業鏈、文創產業群聚效應、文化創造力及創意思考法、符號創造與日常生活、文化品牌、品牌符號學、品牌經營、文化行銷、「PCRV」行銷組合、符號行銷、有形文創產品行銷企劃、無形文創的藝文節慶活動行銷企劃、綠色行銷企劃、文創產業專案經理、文創產品及品牌生命週期整合規劃、智慧財產權及藝術授權、專案管理、文創產業組織經理、文化組織與組織文化、關鍵績效指標、學習型組織、地方文化產業經理、社區經理的「四生」、地方文化產業及社會企業、地方自主營造模式等面向,是對於文化創意產業有興趣的學生、研究者,或相關領域的工作者值得參考的書籍。

作者簡介

廖世璋 現職

  國立臺灣師範大學專任助理教授 學經歷簡介

  作者為國內數本學術期刊編輯委員、審查委員,以及文化創意產業相關審查、諮詢委員及顧問等,曾任教於文化大學、中原大學等校,並曾任職政府文化部門、媒體記者、廣告行銷公司、顧問公司及建築師事務所、出版企劃、專欄漫畫作家等產官學三界,亦具公務人員高等考試及格、建築師及室內設計裝修執照、景觀師證書,另為跨領域研習:有關視覺藝術、文化資產及展演設施、工藝、出版、廣告、產品設計、視覺傳達設計、設計品牌、建築設計、博物館及創意生活、社會學及流行文化分析等方面。

文化創意產業
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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