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數位資本

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數位資本
Product Code:
217790
Model:
9574699986
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
37 Points
RM 46.90
RM 37.05
21%

Quantity:
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Product Information

ISBN: 9574699986

出版日期: 2002-03-06

作者: 唐.塔普史考特,大衛.提寇,亞力士.羅伊

譯者: 陳建良,張順教

裝訂: 平裝.單色印刷.320頁.

 

  資訊時代則正蘊育一個新的商業模式:這個模式的特徵,是各種行業以大海匯百川的方式,聚集於網際網路之上。利用網路的功能與環境,為消費者與公司股東創造價值與財富。對於此種新的商業運作型式,我們可稱之為商業網。

  在新經濟環境下,數位資本就猶如以知識與關係鑄成的通貨,而商業網可視為累積數位資本的一種機制。若想在數位經濟中出人頭地,每一位企業員工、業主與經理人必須擁有一套規劃與執行商業網策略的劇本。

  本書分成四部份:

  第一章是商業網現象的鳥瞰。

  第二章至第六章分別是針對五種不同型式商業網:市集型、聚集型、價值鏈型、聯盟型與配銷網路型,提出商業策略方面的討論。

  第七章與第八章主要介紹數位資本:討論人力資本與關係資本的動態轉變。

  第九章與第十章內容是包含如何從事商業網的策略規劃,以及如何從中獲利。

  希望這本書能提供所有人,適合商業網價值創造,以及具有創新性與競爭性的成功策略之道。

數位資本
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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