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故事的力量:用故事力創造令人感動的行銷和口碑

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故事的力量:用故事力創造令人感動的行銷和口碑
Product Code:
5738
Model:
9789866299223
Product by:
意象文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
RM 39.10
RM 30.89
21%

Quantity:
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Product Information

ISBN: 9789866299223

出版日期: 2012-08-01

作者: 海爾

裝訂: 平裝.單色印刷.256頁.

 

  好故事,創造出好口碑。

  一個感人的故事,可以讓商品銷量提升百倍、千倍,甚至於萬倍。

  一個感人的故事,可以讓一個瀕臨破產的企業起死回生。

  一個感人的故事,可以讓一顆即將枯萎的心,重新燃起希望和信心。

  一個故事,一個感動;一個感動,一個迴響!

  培根說:「知識就是力量。」

  而傳播知識最有效的方法就是講故事。

  故事容易記憶,容易傳播、容易引發共鳴;故事貼近人性,富有感情和生命力;

  故事能給人思考空間,能喚醒人的內心情緒;更能為企業樹立良好的品牌形象。

  因此,

  成功的企業必須善於創造品牌故事,傳播品牌故事,才能將商品做最完美的行銷。

  卓越的員工更需具備編故事、說故事和傳遞故事的能力,才能成為最佳的行銷高手。

  每個企業都應該有自己的品牌故事,每個企業員工都應該學會訴說企業的品牌故事。

  用故事打動人心,用故事感動消費者,進而達到情感行銷、豎立良好的品牌形象和口碑。

  本書將告訴您:

  練就一身故事力,將可以讓自己在工作、創業、人際交往中,成為眾所矚目的佼佼者,更可以為自己編寫出令人讚嘆的人生故事。

作者簡介

海爾

  商業圖書作家兼自由評論作家。2003新聞學院畢業,獲新聞學和經濟學雙學位,曾為財經媒體擔任專欄策劃和專題撰稿人。

  作品有:《服務力--看不見的商品,蘊藏無價的商機》、《故事力--沒故事力就沒有感動力》

故事的力量:用故事力創造令人感動的行銷和口碑
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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