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放膽一搏:100堂撼動世界的領導課

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放膽一搏:100堂撼動世界的領導課
Product Code:
371571
Model:
9789862725740
Product by:
商周出版
Status:
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Product Information

ISBN: 9789862725740

出版日期: 2014-04-12

作者: 強納生.基福特

譯者: 沈耿立

裝訂: 平裝.單色印刷.320頁.

 

超競爭時代,你必須踩出對手預測不了的下一步!
關鍵思想精萃X領導實務應用X經典管理箴言
一本速讀全球100位頂尖領袖的觀念精華!

  為什麼臉書祖克柏敢不顧外界疑慮,用五千億買下WhatsApp?
  淘寶網創辦人馬雲,為何能搶下網購龍頭eBay的中國市場?
  本書囊括200年來全球影響力最鉅的100位企業領導人,
  精要剖析其領袖特質、創新思維與經營謀略,
  以及如何率領旗下事業,
  從不見經傳、逆轉危機、領先群雄,直到改變世界!

  這些首屈一指的領導者涵括古今,遍及英美中台日韓印,包括:
  .HTC創辦人王雪紅──困難,是成熟的機會
  .聯想集團創辦人柳傳志──有理想,但是絕不理想化
  .亞馬遜創辦人傑佛瑞.貝佐斯──把別人的底限,當成自己的機會
  .星巴克CEO霍華.舒茲──夢別人不敢夢的,期待別人認為不可能的
  .維京集團創辦人理察.布蘭森──相信直覺,然後放膽玩一把

  卓越領導人曾經踏過的足跡,
  包括創業之初的瓶頸、走馬上任的混沌、營運虧損的難題,
  都是無分古今、不論地域都會碰到的管理挑戰;
  了解他們的宏觀視野、創新思維、大刀闊斧的變革歷程,
  將是現今獲得職涯成就前的必修課!

 

作者簡介
強納生.基福特



作者簡介



強納生.基福特(Jonathan Gifford)


  企業家、歷史學家暨作家。他的作品主要側重於人性化的領導和管理。他從肯特大學(University of Kent)哲學系畢業後,曾在幾家知名媒體任職,如《衛報》(The Guardian)、《星期日快報》(The Sunday Express)、《星期日郵報》(The Mail on Sunday)以及BBC,並於2000年發行了《BBC歷史雜誌》(BBC History Magazine),該雜誌屢獲獎項殊榮。

  現為行銷顧問公司Bluequest Media的合夥人,也在倫敦的歐洲傳播學院(European Communication School)教授企業領導和行銷學。



譯者簡介



沈耿立


  台大外文系、師大翻譯所畢業。從事翻譯、英語教學。

  電子信箱:shenkengli@gmail.com

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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