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搶路客!抓緊行動時代的閒逛商機

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搶路客!抓緊行動時代的閒逛商機
Product Code:
395878
Model:
9789863610557
Product by:
高寶
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
44 Points
RM 56.30
RM 44.48
21%

Quantity:
Nofity me when ...
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Product Information

ISBN: 9789863610557

出版日期: 2014-09-24

作者: 加藤肇,中里榮悠,松本阿禮

譯者: 詹慕如

裝訂: 平裝.單色印刷.224頁.

 

史上第一本
深入解讀「移動商機」的完整調查報告書
   路客,這群隱藏巨大消費潛力的「潛消費者」,
  已經成為現在這個高度成熟的消費社會,
  最關鍵的客群!
  
  □為什麼上班族前辦公室前一定要買杯咖啡,才能開始一天的工作?
  □為什麼自認為討厭購物的人,下班回到家後卻兩手提滿購物袋?
  □為什麼不喝咖啡的人,下班後依然要去咖啡館坐上半小時?
  
  據統計,
  近七成消費是在閒逛時臨時起意!
  只要能在移動的路線上,勾引出人們
  想要「犒賞自己」的深層欲望,
  就能把過路客,統統變成你的購買客!
  
  直接命中「路客」的小確幸,業績立刻爆增50%!
  聽到了嗎?路客匆匆腳步聲中隱藏著這樣的獨白:
  偶爾奢侈嬌寵自己沒關係吧、好想偷空享受片刻的幸福時光、
  買個什麼來轉換一下心情吧、該是犒賞自己辛苦努力的時候了……
  抓住這些內心的渴望,他們就願意為你掏出錢包!
  
  攔截路客大絕招
  
  □創造「日日都能過節」的「節慶感」
  【行銷案例】就算平日,自己一個人享用披薩也幸福
  □打造「星期五就要對自己好」的「犒賞感」
  【行銷案例】在回家路上,犒賞你辛苦一周的啤酒,已經冰好了
  □在路客的移動動線上,創造「感官」刺激行銷
  【行銷案例】下班時間在電車上播放「美味冰淇淋」,讓路客「現在就想吃」,下車立刻就去買
  □開發在車站也能大賣的商品,為通勤族量身訂做
  【行銷案例】女性雜誌特別為女性通勤族,設計可以放進手提包大小的尺寸,隨手立刻帶著走

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作者簡介
加藤肇,中里榮悠,松本阿禮



作者簡介



加藤肇(KATOU Hajime)


  JR東日本企畫車站消費研究中心中心長。曾任大型廣告公司、文具廠商的行銷企畫、新商品企畫、新事業企畫。1998年起加入JR東日本企畫,歷經營業企畫、媒體企畫等職務後,現在擔任車站消費研究中心中心長,進行在車站以及車站周邊之消費等相關調

搶路客!抓緊行動時代的閒逛商機
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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