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搞定談判英文
Product Code:
106201
Model:
9789577293909
Product by:
貝塔
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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43 Points
RM 54.70
RM 43.21
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Product Information

ISBN: 9789577293909

出版日期: 2003-12-01

作者: Dana Forsythe

譯者: 羅雅萱/譯

裝訂: 平裝.單色印刷.244頁.

 


全球化時代,處處皆商機,但真正能縱橫商場,談下生意的關鍵,在於靈活的英語談判能力。熟讀本書,輕鬆練就談判英文,活用籌碼出奇制勝!

72個常見周旋情境
200個談判關鍵用語
795個談判必通句型

  跨國商業談判時,何時該打斷對方,立即表明立場?如何適切運用手中籌碼出奇制勝?與外國客戶談判又該迴避那些禁忌?如何堅守最後底線,反將對方一局?

  本書以循序漸進的方式完整呈現跨國談判的必通用語,引導讀者見招拆招,化解談判桌上所有棘手的問題。

本書特色

1.內容實用:
本書以「情境學習法」模擬談判過程的所有情境及議題,從寒喧性開場白、協商合作細節與流程討論、到各種角色應對等;讓你在面對同一客戶多次或同類型談判進行多次後,仍能應答如流、從容應對,輕鬆化解僵局,敲定生意。

2.量身打造:
以華人商場文化為出發點,針對華人商場上常見、易犯的錯失,提醒讀者。並且以多面向的角度闡述談判細節。本書特別針對跨文化的溝通技巧多所墨,讀完本書,讀者得以流利的英文適切掌握談判的進與退,並避免因語言隔閡、文化差異所造成誤解,而錯失商機。

3. 跨文化專家執筆:
作者為美籍專業英語名師,在台教授商用英語經驗豐富,深知台灣讀者的特質和需求。本書除了教授正統的美式用語外,更讓讀者能夠藉由本書跨越文化的藩籬,輕鬆掌握談判技巧。



作者簡介

】:
Dana Forsythe
■ 具英語教學碩士學位、高等教育行政碩士學位、政治學學士學位。曾在美國、日本等國家教學,授課對象包括大專院校學生、公務人員、英語教師、高中生等。
■曾任外貿協會講師多年,商用英語教學經驗豐富,在台北、新竹、台中、台南、高雄等地皆有授課經驗,深知各地人士的需求。

【總編審簡介】
王復國
■輔大名師
■登峰美語機構名師
■輔大語言學碩士
■美國馬里蘭大學哲學研究
■TIME EXPRESS中文主筆
■敦煌英語教學雜誌英語學園特約作者

【關於CD】
◎ 完整收錄本書重要字彙、句型、範例。
◎美籍老師專業錄製。

搞定談判英文
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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