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拜矽谷為師-高科技企業不斷成長的經營奧秘

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拜矽谷為師-高科技企業不斷成長的經營奧秘
Product Code:
245037
Model:
9576672309
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9576672309

出版日期: 1998-12-10

作者: 克里斯多福‧梅爾

譯者: 余淑賢

裝訂: 平裝.單色印刷.283頁.

 

 有心突破的經理人必讀此書
 你也可以掌握矽谷公司的創新成長之鑰!

矽谷成功的秘訣有三:創新、創新、創新!

  創造新產品與服務的成長發展如果沒有妥善規畫,幾乎都會成為每家公司的致命傷-它是一項艱鉅的挑戰,創新規畫必須經年累月,永不間斷的面對並與其奮戰。正如本書作者,高科技產業專家克里斯多福.梅爾博士(Dr. Christophor Meyer)所說,推動創新與成長的不二法門,必須像矽谷內的公司一樣,建立一種「成長態度」(growth attitude),也就是說經理人必須再創新的過程與面對每天的營運壓力之間,做出鮮明區別。

  梅爾歸納了矽谷每個爆炸型成長企業的策略,進而發展出一套絕佳模式。同時,他也說明了如何把矽谷的成長與創新策略,成功的運用到其他矽谷高科技產業領域之外的企業。他提出在產品及服務發展採行「時鬆時緊」(loose-tight)的方法,使得主管與經理得以建立起一個創意源源不絕的環境,而不會錯失風險管理與成本控制的眼光。

  和其他書籍不同的是《拜矽谷為師》提出一個焦點集中,包括五個元素的模式,以整合創新與營運,包括:(1)在創造組織性成長態度,領導力所扮演的角色;(2)策略性的調整;(3)創新過程及發展的典範;(4)預測性與調和性的評量數據與工具;(5)員工,任何創新過程中最重要的構成要角。梅爾關注於創新過程中領導力所扮演的角色,為企業保持生氣蓬勃的創意文化及強化競爭力,鋪出一條穩健的康莊大道。

拜矽谷為師-高科技企業不斷成長的經營奧秘
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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