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成功經理人下班後默默學的事:主管不傳的經理人必修課(2版)

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成功經理人下班後默默學的事:主管不傳的經理人必修課(2版)
Product Code:
425058
Model:
9789864510085
Product by:
書泉
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 39.50
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Product Information

ISBN: 9789864510085

出版日期: 2015-05-25

作者: 林隆儀

裝訂: 平裝.單色印刷.408頁.

 

景氣利潤時代消逝,管理利潤時代來臨
  突破之道,從這裡開始
  向賈伯斯學深化管理
  林來瘋給行銷人的啟示   
  影響新世代消費行為的6個密碼
  成功品牌具10大特徵
  6項基本功助你前進新興市場
  服務差異化的5種有效途徑

  簡單易懂的企業原理為經,切合實際的實例印證為緯,幫助忙碌的企業人士吸收管理新知。

  文章後加入「經理人實力養成」一節,提示核心議題,並提出管理實務情境思考問題,引導企業主管動腦思考,將理論實際應用於工作中,提高管理績效,增強競爭實力。

  全書分為八大單元

  第一單元:深化管理,論述企業引進科學方法,在公司深化與紮根,發揮預期效果。

  第二單元:產品策略,說明公司縮減及延伸產品線的可行法,並論述農產品活路行銷課題。

  第三單元:品牌戰略,闡釋公司品牌定位與品牌差異化的策略意義與方法。

  第四單元:廣告心法,討論及驗證廣告訴求及凸顯獨特銷售主張的方法。

  第五單元:競爭策略,論述企業贏得競爭可行法,及各競爭策略理論基礎之背後意涵與價值。

  第六單元:競爭優勢,詮釋企業發展競爭優勢的可行途徑與策略。

  第七單元:服務創新,論述服務在經營活動中的重要性,介紹服務差異化的有效途徑。

  第八單元:顧客至上,闡述與顧客搏感情的行銷,以及顧客第一的行銷哲學。

成功經理人下班後默默學的事:主管不傳的經理人必修課(2版)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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