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情感經濟學:消費決策背後的真正動機

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情感經濟學:消費決策背後的真正動機
Product Code:
252238
Model:
9789861341453
Product by:
先覺
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 42.20
RM 33.34
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Product Information

ISBN: 9789861341453

出版日期: 2009-12-24

作者: 墨特里尼

譯者: 陳昭蓉

裝訂: 平裝.單色印刷.232頁.

 

本書特色

  情感是最高明的詐騙集團,每一秒都在讓我們做出不可思議的行為。

  到頭來,喜怒哀樂,才是你決定要不要花錢的原因!

  *48則案例問題,全面呈現行為經濟學和神經經濟學的最新研究成果!

  *榮登義大利、日本、韓國暢銷書排行榜,省錢、存錢、賺錢必讀!

  買東西秤斤論兩,殺價比價,就是聰明消費?

  其實是情感、性愛和胃的影響力,讓你我做出不合理的決定。

  本書讓你清楚看見,經濟學完全出於人性,認識你的情緒,才能成為聰明的商家和消費者!

  情感是最高明的詐騙集團,每一秒都在讓我們做出不可思議的行為。左右購物決策的,往往不是合理的判斷,而是情感、性愛、胃……無論是日常購物、上館子吃飯、折扣血拚、投資、作生意、就醫和選舉的決策、買彩券……喜怒哀樂的影響力無所不在!

你,也是這樣的人嗎?

  ◎有兩種商品就選便宜的,有三種就選價格居中的

  ◎已經付了錢的旅遊行程,就算天候不佳也堅持去參加

  ◎賣掉賺錢的股票,緊抱賠錢的股票

  ◎損失十萬元的失落,大過贏得十萬元的喜悅

  ◎東西據為己有之後,價值立刻變高,產生惜售心理

  ◎自己的薪水少沒關係,但絕對不能比同事的薪水低

  ◎成功是因為自己了不起,失敗是因為別人不好

  了解消費行為的模式,看穿商家的銷售技巧,你才知道如何作出更聰明的決策!



作者簡介

墨特里尼 Matteo Motterlini

  1967年生於義大利米蘭,於米蘭大學攻讀科學哲學,於倫敦大學攻讀經濟學。曾任卡內基大學客座教授,現任米蘭聖拉法雷大學生命健康大學教授,研究領域為科學史、科學哲學、認知論、邏輯學、個體及總體經濟學等。著有《方法論的優劣》《醫學判斷的合理性極限》(合著)《經濟的合理性批判》《認知與實驗的經濟學》等書。本書在義大利出版時,立刻登上暢銷排行榜。



譯者簡介

陳昭蓉

  1978年生於台南。台灣師範大學數學系畢(輔修英語)。考取松下留日獎學金,取得東京工業大學經營工學博士學位。曾任職於台灣松下電器,現從事企管顧問及兼職翻譯。譯有《大恐慌入門》(合譯)《工作是乘法》《有錢人的口頭禪,貧窮人的口頭禪》《金錢與正義》(先覺出版),以及《壅塞學》《心的操縱術》(究竟出版)等書。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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