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微博行銷解密:別讓粉絲不開心

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微博行銷解密:別讓粉絲不開心
Product Code:
407891
Model:
9789863751571
Product by:
上奇時代
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

Quantity:
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Product Information

ISBN: 9789863751571

出版日期: 2014-12-30

作者: 胡?夕,宋逸

裝訂: 平裝.單色印刷.336頁.

 

140字的限制,成了行銷利器
文字、表情符號、圖片、影片
微博強悍的統整力、傳播力
徹底顛覆傳統行銷模式
  王力宏、五月天阿信、阿妹、林依晨、小S、蔡依琳……,總是在微博分享私照、生活點滴  
  伯朗咖啡、郭元益、夢時代、PayEasy、三立電視台……,在微博分享產品訊息,或是獨家在微博舉辦活動
  微博,到底有何魅力,讓台灣藝人、知名企業紛紛建立官方微博,發微博
  微博,又如何擺脫Twitter的陰影,走出一條屬於自己的路

  2014年2月新浪微博舉辦「讓紅包飛」活動
  1個小時內,有66萬人次粉絲參加小米手機的紅包抽獎活動
  樂天、HTC的微博轉發量分別高達64萬和50萬
  如此高的曝光量,不但幫企業達到極高的宣傳效益,也為企業帶來龐大的商機

  龐大的粉絲人潮、簡易親善的使用介面、可愛動態表情貼圖
  使得微博在眾多微網誌突顯而出
  藝人、名人、企業
  透過微博重新定位自己的品牌概念
  不僅吸引原有的粉絲,更讓粉絲成為推廣的好幫手

本書特色

  ◎詳細說明微博的起源、如何操作、可利用的第三方工具。
  ◎分產業介紹如何使用微博,並以代表企業為例,詳細解說該公司如何操弄微博。
  ◎列舉許多善用微博行銷的企業,方便讀者搜尋研究。

 

作者簡介
胡?夕,宋逸



作者簡介



微博行銷解密:別讓粉絲不開心
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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