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從通報、生活報到中國報

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從通報、生活報到中國報
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Product Information
  Technical details

作者:周寳振
出版社:有人出版
出版日期:2008-05
ISBN: 9789832812289
装订: 平装/ 295頁

 
  Description
「我覺得辦報是做買賣,讀者是顧客,讀者要求的,就是我該供應的。說是隨波逐流也沒有錯,我完全是服膺市場就是了。讀者到底要求什麼,其實一點也不神秘,就像講故事一般,你必定要對準好奇和興趣,當你面對多元化的供應時,更需要添枝加葉,使得一切都更興致盎然。」

「當然,在供應的過程中,我們也必須服膺法理和道德。不過,當面對教條束縛時,總記得把市場擺在第一位,迂回轉折之間,必須面對非議,最好使得非議的人也成為你的讀者。」

作者簡介
周寶振(1941-2006),祖籍福建永春,出生於馬六甲小鎮淡邊,15歲赴吉隆坡協助父親周瑞標經營書 報代理生意,16歲隨父親創辦《通報》進入報界,復創立〈生活出版社〉,旗下先後出版三日刊與二十多份各種類型期刊,撐起大馬華文流行雜誌一片天。 1985年接管已停刊之《中國報》,以嶄新手法辦報,創下華文日報市場多項先河,刷新報壇紀錄,被譽為「大馬一代報王」。

 

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