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影響中國廠商內銷比例與新產品比例之決定因素:學習效果、外溢效果與研發

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影響中國廠商內銷比例與新產品比例之決定因素:學習效果、外溢效果與研發
Product Code:
369159
Model:
9789869025201
Product by:
致知學術出版
Status:
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EM - RM 12.72
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Product Information

ISBN: 9789869025201

出版日期: 2014-02-01

作者: 康廷嶽

裝訂: 平裝.單色印刷.183頁.

 

  中國在1990年代後經濟快速成長,其13億人口的龐大內需市場之發展備受關注,顯示中國已由過去的世界工廠轉變為跨國企業積極開發的新興銷售戰場,因而探討影響廠商內銷行為之因素更顯重要。此外,廠商生產新產品是衡量研發產出或績效的重要指標,且在中國積極鼓勵研發創新活動政策導向下,廠商的研發產出變化為何?值得深入探討。依此,本書分3個層面進行探討。第二章探討2001至2006年間影響外資企業內銷比例之決定因素。第三章擴大分析前一章之觀察廠商,並針對傳統文獻認為「研發創新活動有助於廠商出口」之論點進行探討。第四章則延續探討廠商研發行為之議題,探究中國廠商生產新產品之影響因素。

 

作者簡介
康廷嶽



作者簡介



康廷嶽


  學歷-
  國立台灣大學 經濟系暨研究所博士

  專長領域-
  兩岸經貿、產業經濟、國際貿易

  指導教授-
  劉碧珍教授

影響中國廠商內銷比例與新產品比例之決定因素:學習效果、外溢效果與研發
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ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
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East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
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