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廣告代理五十年:東方廣告公司與台灣廣告產業1958-2008(精裝,附贈書盒)

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廣告代理五十年:東方廣告公司與台灣廣告產業1958-2008(精裝,附贈書盒)
Product Code:
89801
Model:
9789573264347
Product by:
遠流
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Product Information

ISBN: 9789573264347

出版日期: 2009-12-10

作者: 鄭自隆

裝訂: 精裝.單色印刷.232頁.

 

  廣告是「易開罐」式的文化,容易使用,也容易失卻記憶與熱情,但廣告是社會的鏡子,從廣告可以看到社會的變遷。

  我國媒體(報紙)產業始於1885年英國傳教士創辦的《台灣府城教會報》,光大於日治時期的《台灣日日新報》,日治時期已有廣告業,但真正進入現代化的「廣告代理」時期則是戰後的1958年, 該年來自恆春、留學日本的溫春雄創辦了台灣第一家綜合廣告代理公司---「東方廣告社」。

  本書以台灣的社會變遷、媒體發展、廣告發展為經,東方的人與事為緯,記錄了一個產業、一個時代,這個時代是你我共同走過,歷經匱乏貧困到豐裕富足、從冷漠不語到眾聲喧嘩的五十年!這個產業則用「廣告」記錄了台灣歷史,讓我們看到台灣五十年來的發展軌跡。

作者簡介

鄭自隆

  國立政治大學傳播學博士,現任國立政治大學廣告系專任教授。

  著有:《競選文宣策略——廣告、傳播與政治行銷》(台北:遠流)、《競選廣告——理論、策略、研究案例》(台北:正中)、《競選傳播與台灣社會》(台北:揚智)、《各國傳播媒體自律規範》(台北:行政院新聞局)、《打造「台灣」品牌》(台北:國立編譯館/揚智)、《電視置入——型式、效果與倫理》(台北:正中)、《廣告與台灣社會變遷》(台北:華泰)等。

廣告代理五十年:東方廣告公司與台灣廣告產業1958-2008(精裝,附贈書盒)
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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