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廣告之鬼吉田秀雄的傳奇人生:將電通推向世界企業的靈魂人物

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廣告之鬼吉田秀雄的傳奇人生:將電通推向世界企業的靈魂人物
Product Code:
462351
Model:
9789867058034
Product by:
臉譜
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Product Information

ISBN: 9789867058034

出版日期: 2006-03-17

作者: 舟越健之輔

裝訂: 0頁.

 

只要能站上成功的踏板,
為了工作什麼都能不顧,為了廣告什麼都能犧牲!------吉田秀雄

  從九州小倉的送報童到東京大學乞丐宿舍苦讀生;
  從基層職員到開創新局的電通社長;
  從屈辱的廣告人到亞洲首位國際廣告協會「年度風雲人物」得獎者;
  從泥沼時代的廣告業到結合科學與藝術的廣告革命;
  從日本的電通到世界的電通;
  人稱廣告之鬼的吉田秀雄究竟是什麼樣的人
  為什麼他寫的企業聖經「電通鬼十則」,會掛在奇異公司的牆上?

  電視頻繁播放的CM、移動電車外閃過的廣告牌、體育場裡的大型看板、長野冬季奧運、雪梨奧運、2002年世足賽-----都出自電通之手;身為日本溝通產業領導者,「電通」對每一位日本人來說無所不在。作為世界營業額最高的獨立廣告公司,電通事業版圖遍及全球:擁有超過六千家日本主要企業及外資企業客戶,員工六千人。電通傳遞的訊息、創造的話題、引領的潮流,隨處可見,穿透全世界。

  電通是世界級的大型廣告行銷公司(年營業額超過一兆五千億日圓),全球的企業家、經理人、創意人、廣告人,無人不知,無人不曉。其企業鐵則「電通鬼十則」更是全球知名企業推崇效法的生存法典。連奇異公司都把它貼在辦公室的牆上,視為珍貴的企業經營理念。草擬「電通鬼十則」並改造壯大電通的靈魂人物就是「吉田秀雄」。

  在那個普遍認為「廣告業使日本的文化水準看起來不高」的年代,這位來自偏遠之地的養子聲言「廣告公司開拓另一種管道的時代來臨了」。此後吉田秀雄引進AE制,設定手續費,推動民間放送,月營業額邁向三十億日圓、五十億日圓、百億日圓,帶領電通登上一座座高山。

  吉田秀雄刻苦耐勞、具俠義精神,特別重視義理和人情;他不屈不撓,鬼氣逼人。他不但是日本的廣告教父,電通的中興之祖,更是日本民營廣播電台及電視公司的催生者。本書30萬字,是國內第一部詳細紀錄日本廣告之鬼吉田秀雄精采人生的傳記。
廣告之鬼吉田秀雄的傳奇人生:將電通推向世界企業的靈魂人物
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
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East MalaysiaAbove 79.00FREE

 

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