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小牌K大牌:小品牌鹹魚翻身秘訣大公開

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小牌K大牌:小品牌鹹魚翻身秘訣大公開
Product Code:
229745
Model:
9867282078
Product by:
寶瓶文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
Youbeli Multiple Cash Vouchers!
RM 39.10
RM 30.89
21%
Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9867282078

出版日期: 2005-03-25

作者: 黃永猛/著

裝訂: 平裝.單色印刷.240頁.

 

   誰能掌握趨勢,誰就是市場贏家! 小店挑戰勝超大型企業的必勝絕招! 壹咖啡以35元的低價、250家門市,勇戰星巴克咖啡市場; 在必勝客、達美樂的夾擊下,熱到家以50元披薩闖出亮眼的成績; 只要有心抓住行銷脈動,找到正確的切入點, 小品牌也可以一夜致富,成為人人稱羨的品牌贏家。 方向對了,路再怎麼崎嶇,總會到達; 策略對了,再惡劣的競爭環境,小品牌也有翻身的一天!

  愛之味鮮採蕃茄汁,一枝獨秀,造成市場震撼;吃香喝辣,康師傅引爆價格戰爭,直逼第一品牌;老牛皮La New皮鞋以革命性行銷策略挑戰阿瘦皮鞋;康是美以市場區隔的方式全面追趕屈臣氏;George&Mary現金卡一年內就創下50億元盈餘紀錄! 品牌是商品的第一生命,以小搏大,你也可以做得到! 18個讓小品牌晉升為大品牌的神奇妙方──

  另類行銷策略、價格破壞策略、一點突破策略、滲透策略、改良策略、複製策略、第一主義策略、游擊作戰策略、品牌延伸策略、卡位策略、專注策略、區隔策略、創意策略、點線面作戰策略、逆向策略、意識顛覆策略、革命策略、借力策略……作者黃永猛以從事行銷工作的二十年經驗,提出十八個黃金定律,提供給品牌小、資源少、規模有限,而行銷資源又不足的小型行業做為參考,在為目前以大型、連瑣為主流的趨勢下,為小品牌開展出另一線生機。

作者簡介

  黃永猛,W&G水鑾行銷廣告創辦人。台大農業推廣系畢業,專長為行銷策略、會員制管理規劃、廣告企劃、業務推廣、公關、促銷活動與文案寫作等,曾獲得第十屆時報廣告金像獎,並於一九九四年獲選為中華民國企業經理名人錄,目前於經濟日報、1111人力銀行及工商時報均有專欄。

  擁有長達十六年授課經驗的他,曾任環球電訊網路股份有限公司總經理、皮爾卡登富麗莎股份有限公司副總經理、上通BBDO廣告副總經理兼董事長特別助理、麥肯廣告業務經理、國華廣告副總經理、亞力山大健康休閒俱樂部協理、美兆生活事業股份有限公司行銷管理處協理,著有《搶攻業績48小時》(商周出版)。

小牌K大牌:小品牌鹹魚翻身秘訣大公開
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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