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小型報版面設計之閱讀效能研究

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小型報版面設計之閱讀效能研究
Product Code:
214089
Model:
9789862210918
Product by:
秀威資訊
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
21 Points
RM 26.60
RM 21.01
21%

Quantity:
Nofity me when ...
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Product Information

ISBN: 9789862210918

出版日期: 2008-10-01

作者: 王祿旺

裝訂: 平裝.單色印刷.141頁.

 

  在多元化的媒體競爭裡,為了提供讀者一份不一樣的報紙,報社必須要不停的創新。隨著捷運通車並成為主要的大眾運輸工具後,小報化的捷運報就成了捷運寵兒。捷運報主要對象設定為十六到三十五歲的上班族與通勤學生,同時,因為捷運族近七成是女性,所以內容規劃是以女性關心的軟性議題為主,包括捷運沿線的吃喝玩樂、都市感情生活等。小型報除了內容要能精準鎖定目標市場,「版面設計及編排」更是該報能否在?爭激烈的環境中獲得出奇致勝的一項重要關鍵。

  版面設計的變化元素多重,要重視標題、欄位、字體、色彩和圖片等的表現和易讀性。好的版面設計,能在第一時間吸引讀者的眼光,更能在其後的閱讀過程裡引發閱讀興趣並提高閱讀效能。

作者簡介

王祿旺 現任: 世新大學圖文傳播暨數位出版系所主任兼所長 財團法人中華出版基金會常務董事 學歷: 美國辛辛那提大學工業工程與管理博士 經歷: 財團法人中華出版基金會董事長 龍巖人本服務股份有限公司執行長 南華大學管理學院所長、院長、教務長 銘傳大學企管系主任、學務長、主任祕書 考試院高普考命題委員 美國METCUT公司品管工程師 著作: 《生涯規劃》、《今日管理學》、《人力資源管理》、《圖書行銷學》、《臺灣區印刷產業發展策略之研究》

小型報版面設計之閱讀效能研究
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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