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對態度的了解與社會行為的預測

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對態度的了解與社會行為的預測
Product Code:
456899
Model:
9789570847208
Product by:
聯經出版公司
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Product Information

ISBN: 9789570847208

出版日期: 2016-04-21

作者: 愛斯克‧賈澤恩,馬丁‧菲斯賓

譯者: 王國川

裝訂: 平裝.單色印刷.472頁.

 

如何實際應用「理性行動理論」
於預測、解釋與影響,甚至改變人類行為
一本社會心理學領域之經典著作
  《對態度的了解與社會行為的預測》兼顧理論描述與實際應用,理論描述簡要、清楚,實際應用易懂、易學,是認識及學習此理論的最佳指引,也是應用此理論之專家、學者最常引用的著作。過去三十幾年,根據理性行動的方法,發表的論文超過了1,000多篇,名列為社會心理學領域的經典著作。

  本書內容分成兩大部分,前半部重點聚焦在理論描述,其中第3章至第6章依序描述此理論各成份的內涵;後半部重點則聚焦在實際應用,包括第9章體重減輕、第10章職業取向、第11章家庭計劃、第12章消費者行為、第13章美國總統選舉投票、第14章英國選舉與美國公民投票、第15章改變酒癮者的行為等等。

 

作者簡介
愛斯克‧賈澤恩,馬丁‧菲斯賓



作者簡介



愛斯克.賈澤恩(Icek Ajzen)


  美國麻州大學心理學系教授,曾獲美國實驗社會心理學會傑出科學家獎。

馬丁.菲斯賓(Martin Fishbein)

  伊利諾大學心理學系教授,賓州大學傳播學講座教授,曾獲美國行銷學會與公共衛生學會傑出貢獻獎

  兩人發表了很多理性行動理論代表性的論文。

譯注者簡介

王國川


  國立台灣師範大學健康促進與衛生教育學系教授,曾獲國科會學術研究獎助與經典譯注計畫補助,並譯有《質性資料分析——如何透視質性資料》、《如何編製優質的問卷》、《最適樣本數-考驗力、精準度與實務性的權衡》等書。

對態度的了解與社會行為的預測
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ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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