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寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術

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寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術
Product Code:
246805
Model:
9789861578514
Product by:
美商麥格羅‧希爾
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 43.80
RM 34.60
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Product Information

ISBN: 9789861578514

出版日期: 2012-03-08

作者: 蘇.赫許可維茲寇爾

譯者: 吳品清

裝訂: 平裝.單色印刷.256頁.

 

  《寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術》不會是第一本教您如何撰寫電子商務信函的書,也不會是出版史上最後一本!但,在書市百百本、千本一律教導商務寫作書籍中,這本卻是唯一一本教您:用『腦袋』來寫作 !

  現代人對電子郵件仰賴成癡,因此文字溝通的能力比以往更加重要。本書的每個觀念、工具和策略都能讓你更有效地銷售,更輕鬆地達成銷售目標。

  如果你曾經寄信給客戶,事後卻懊悔不已,這本書將會是你的救星!《寫出好業績》教你如何讓想法脫穎而出。你將學會如何透過『產品』或『服務』差異化,吸引客戶購買。不論你的競爭對手是鄰桌的同事、店面中的新產品,或是相似度極高的其他服務,本書傳授的技巧都能協助你贏得交易,將潛在顧客變成客戶。 本書包涵:

  許多實用範例,讓你更有自信地開發新客戶,加速業績成長。

  簡單、易執行的步驟,讓你更快、更清楚、更簡潔地傳達重點。

  如果你想更輕鬆、更有自信地寫作,《寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術》本書更能協助你達成目標:

  更快速地寫作──省下八○%的寫作時間!

  緊抓住潛在顧客的注意。

  有效地編排內容,讓信件發揮最大功效。

  順利進入下一個銷售步驟

  避免使用過時或模糊焦點的語句,害自己出糗。

  更有效地利用時間,並獲得更高效益與效果。

  更有技巧地使用文字與銷售方式,擊敗競爭對手。

  吸引更多客戶注意,讓交易更快成交。

  以及更多秘訣!

  有了周詳寫作規劃,行銷、業務員就不用逢人送贈品,同時還能提升成交的機會! 編按:

  本書初版《一筆成交》著重在如何用寫作與客戶溝通,當時還是電子郵件當道、智慧型手機尚未問世、社群媒體還沒什麼影響力的時代。新版《寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術》(2012年3月出版)將探討今日商務銷售景況,包括即時回覆的效果,以及社群媒體對人們閱讀內容與購買方式的影響。

作者簡介

蘇.赫許可維茲寇爾(Sue Hershkowitz-Coore)

  是國際知名的演說家、銷售訓練師以及顧問,她幫助各行各業的專家成功的和他們的顧客及客戶溝通。許多一流的飯店、保健公司、保險公司、不動產公司和金融單位都是她的客戶,其中包括凱悅飯店、美林證券、BankOne銀行及國際專業會議顧問公司(Meeting Professionals International)。

寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術
寫出好業績:業務老鳥、菜鳥都要懂的銷售信函寫作術
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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