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客戶的不滿和抱怨,就是成交關鍵:行銷、銷售、業務和創業人士必懂的「逆轉抱怨」印鈔法則

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客戶的不滿和抱怨,就是成交關鍵:行銷、銷售、業務和創業人士必懂的「逆轉抱怨」印鈔法則
Product Code:
250675
Model:
9789865899240
Product by:
智言館
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

Quantity:
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Product Information

ISBN: 9789865899240

出版日期: 2013-09-25

裝訂: 平裝.單色印刷.256頁.

 

  

  客戶不滿≠交易失敗

  Top Sales都知道,客戶的情緒化抱怨

  就是業績逆轉勝的重要關鍵

  其實,客戶不怕花錢,就怕當冤大頭。

  當客戶或消費者發出不滿和抱怨,你就應該跪下來感謝他們。

  因為,他們早就準備把錢,放進你的口袋。

  然而,因為你的短視和自欺欺人,讓你永遠口袋空空喝西北風。

  這個道理,Top Sales和白手起家的成功人士都懂,但他們不會告訴你。

  如果你也當過消費者或客戶,如果你也有過不滿和抱怨,

  只要你搞懂「逆轉抱怨」的行銷法則,

  你也可以成為Top Sales和白手起家的億萬富翁。

  一樣都是做業務員,有人奔波勞碌了好幾年,業績還是掛零蛋?有人卻是一堆業績自動送上門來?他們之間最大的差異,就在於誰能在最短的時間內精準抓住客戶心思,滿足客戶需求,把利益帶給客戶。

  客戶滿意牽連著企業的存亡,同樣也關係著業務員的生死,然而這麼簡單的道理,很多窮忙業務卻不明白箇中之道,還因為自己的短視近利做了不少白工。其實,不管客戶有什麼不滿,甚至是不近人情的無理要求,都是開啟你賺錢大門的機會,只要聽出客戶抱怨背後想要傳達的訊息,再難搞的對手也會翻轉變成死忠客戶。

  本書希望點醒窮忙業務們,不要再將會抱怨的客戶視為奧客,客戶如果不抱怨,你又如何能賺錢?只要你懂得將客訴視為最寶貴的資產,以及提升服務品質的最大力量,那麼「把抱怨變黃金」,就是你即將翻身的「印鈔法則」。

本書特色

  【特色一】華文市場中第一本教你如何將抱怨逆轉為印鈔機的專書

  渺視客戶抱怨是一般業務員的通病,作者羅毅用專業又淺顯易懂的文字,帶你洞悉客戶抱怨背後潛藏的商機,讓你成功晉升Top Sales。

  【特色二】如果你還在做這些事,你永遠只能當個瞎整客戶的窮忙族

  本書一一揭露窮忙業務常犯的重大錯誤,教你如何重新贏回客戶的心。

  【特色三】一個人的不滿是業績,一群人的抱怨是商機

  解決一個客戶的不滿,你只是個合格的業務員;如果能將一群客戶的抱怨扭轉為肯定,你就擁有一台自己的印鈔機。

客戶的不滿和抱怨,就是成交關鍵:行銷、銷售、業務和創業人士必懂的「逆轉抱怨」印鈔法則
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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