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學創意,現在就該懂的事

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學創意,現在就該懂的事
Product Code:
253040
Model:
9789573270256
Product by:
遠流
Status:
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Product Information

ISBN: 9789573270256

出版日期: 2012-08-01

作者: 婷娜.希莉格

譯者: 齊若蘭

裝訂: 平裝.單色印刷.288頁.

 

  如何用笑話、漫畫訓練創意?

  在「槍口下」如何激發最大創意?

  怎樣才能發明出「既非無用,又稱不上有用」的東西?

  怎樣把創造力天賦融進空間、環境、思考中?

  如何改變外在環境,提昇自己和團隊的創造力?

  本書延續《真希望我20歲就懂的事》的風格和思路,透過隨處可見的舉例、理路清晰的解說與正向的提點,如同進入史丹佛教室,完整修習一門「創意×創新×創業」訓練課。書中處處可見「異花授粉,跨界交流」的例子,從科學、企管、音樂、繪畫、文學、生活甚至包括笑話、魔術等等,輕鬆幽默、節奏明快,充分呈現「Tina Seelig創新風格」,而她所建構的「創新引擎」,正是從內而外、從外而內,加速運轉,改造個人、團隊成為創意家的利器!

作者簡介

婷娜.希莉格 (Tina Seelig)

  11985年獲得史丹佛大學神經科學博士,曾任職 Booz Allen Hamilton 諮詢、康柏電腦等公司,也曾經創辦多媒體公司「圖書瀏覽器」(BookBrowser)。現為「史丹佛科技創業計畫」(STVP)執行長,致力於高科技創業教育,鼓勵學生(尤其是工程科系的) 以創新方式解決世界上的任何問題。簡而言之,她教的是創造力、創新和創業精神。前一本著作《真希望我20歲就懂的事》一書,暢銷全球,是值得一讀的經典之作。

譯者簡介

齊若蘭

  台大外文系畢業,美國北卡羅萊納大學教堂山校區新聞碩士,曾任職好時年出版社、《天下雜誌》、《康健雜誌》。譯作包括《彼得.杜拉克的管理聖經》、《杜拉克教我的17堂課》、《杜拉克給經理人的行動筆記》、《杜拉克談高效能的5個習慣》、《從A到A+》、《基業常青》、《為什麼A+巨人也會倒下》、《毒舌頭與夢想家》、《數學奧林匹亞特訓班的一年》、《最後一個甜甜圈不要拿》、《真希望我20歲就懂的事》、《一萬小時的神奇威力》等;並採訪整理《棋局雙贏》、《設計管理的美力競界》等書。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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