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圖解第一次辦活動就上手

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圖解第一次辦活動就上手
Product Code:
11591
Model:
9789866434372
Product by:
易博士出版社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

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Product Information

ISBN: 9789866434372

出版日期: 2012-10-27

作者: 李美賢

裝訂: 平裝.雙色印刷.240頁.

 

  ●讀完這本書,讓你從不知所措的活動門外漢,搖身一變成為閃閃發亮的活動人才。

  「來!這場活動你負責。」上司一句話,無數部屬手心直冒汗。

  活動類型是什麼?活動主題怎麼擬?如何打造、管理活動團隊,提出讓人眼睛一亮的活動企畫?怎樣行銷、籌備活動?又該如何撰寫結案報告。林林總總關於活動的各種問題,都讓沒辦過活動的人,一個頭兩個大。

  其實,只要掌握方法與訣竅,辦活動一點也不難。

  本書從上班族開始學習辦活動的事例舉起,用最平易近人的方式,搭配詳實易懂的圖文解說,教你分析自我能力、學習創意發想、撰寫活動企畫書乃至籌備、執行與製作結案報告,全方位提升自己的活動能力。讓你不只看活動的熱鬧,更學到活動的門道,掌握最實用的職場能力。

  本書準備了各項實用圖表及作法,讓初次辦活動的人,也能順利按表操課:

  ●活動類型分析表:說明各種活動類型、目的及適用時機,協助讀者找出最符合需求的活動類型。

  ●活動五力評量表:分析自己在辦活動時的優劣勢,並提出切實可行的精進建議。

  ●Brief單:快速理解主辦單位需求的好幫手。

  ●奧斯卡檢核表:教讀者從不同角度思考,全面開啟活動創意。

  ●場地評估表:尋找場地時的祕密武器,輕鬆找出最適合活動需求的場地。
書中還有更多實用的圖表、方法與訣竅,協助讀者弄懂活動的原理,辦出活動的條理。



作者簡介

李美賢

  生於台灣,淡江大學大眾傳播系,英國Bradford University School Of Management MBA。在活動企畫、行銷企畫、商品企畫、新事業模式建立等領域累積多項經驗。曾企畫執行公家機構、政府等多項專案,結合國內外的實務經驗與理論,持續在活動相關領域求新求變。

圖解第一次辦活動就上手
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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