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圖解 現學現用!企劃書.提案書72例

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圖解 現學現用!企劃書.提案書72例
Product Code:
251978
Model:
9789866571824
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
34 Points
RM 43.80
RM 34.60
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789866571824

出版日期: 2009-01-18

作者: 齊藤誠

裝訂: 平裝.雙色印刷.224頁.

 

  寫企劃書難嗎?你也想擁有哥倫布雞蛋式的創意企劃力嗎?只要知道訣竅,就能舉一反三,快速寫出一目瞭然、容易執行追蹤的企劃書!

  本書作者齊藤誠累積在廣告業界三十年撰寫各種企劃書的實務經驗,完全傾囊相授,內容不僅包括如何撰寫企劃書的基本功夫,並有最充實的行銷策略與執行方案,提昇您的企劃書採用率100%!

  先趨行業的行銷企劃、業務、公關、廣告人、行政管理、經理人、尋求金主的創意人必備

16個主題
72個實例
一書囊括!



作者簡介

齊藤誠(SAITOU MAKOTO)

  1949年出生於東京,1973年畢業於早稻田大學政經學系。同年進入(株)Orikomi(現在改為Orikomu)。1982年跳槽到(株)Baytsujapan。曾任VPAccount Director,1995年跳槽到Frost International Corporation(株)擔任董事副社長。一面從事直效行銷,一面開始擔任行銷顧問。作為廣告人,一以貫之地參與行銷方面所有的企劃、實施、管理。亦為日本創造學會會員之一。

圖解 現學現用!企劃書.提案書72例
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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