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國貿行銷經營藍圖

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國貿行銷經營藍圖
Product Code:
211132
Model:
986121271X
Product by:
書泉
Status:
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Product Information

ISBN: 986121271X

出版日期: 2007-01-01

作者: 許和榮

裝訂: 精裝.單色印刷.880頁.

 

   整建國際行銷作戰的業務團隊 整建國際貿易金流與財務風險控管 國際貿易外匯操作的避險套利與節稅 整建國際行銷物流的企業資源 境外投資設廠與聯盟的國際行銷戰略 海內外併購或代理機制的國際行銷戰略 行銷戰略引用《孫子兵法》與商務談判的要訣 以宏觀戰略倍數增長全球營運規模 策略,就是幫助企業競爭勝出的地圖。

         --麥可.波特(Michael E. Porter)二十一世紀管理大師

  面對錯綜複雜的全球市場,如何找到波特大師所說的「勝出的地圖」,就是國際貿易從業人員的考驗。本書的中心思想就是要將錯綜複雜的貿易實戰變得簡單、清楚、明白,因此期待讀友從清晰的思路中找到勝出的地圖。

  另外,本書最主要的目的,即是提供業務行銷主管,精進國際市場行銷業務戰術的智慧。並促使企業領導人建構宏觀的國際市場行銷戰略,以及突破全球化變局的超競爭力,從知識管理與傳承中掌握突破全球化變局的勝出地圖。 本書特色 (1)大綱採用「章節條列」,方便查詢。 (2)採用Case Study(案例研究)方式,使讀者能舉一反三。 (3)提供全球市場主動開發業務實戰方法。 (4)分享國際市場創新經營創意行銷心得。 (5)建構全球宏觀戰略指引,突破全球化變局的超競爭力。 (6)初學者簡易入門的必備參考書;專業者更上一層樓的妙用之寶。

作者簡介

許和榮 學歷:國立政治大學國際貿易學系 經歷:訊眾科技股份有限公司副總經理

   聲寶股份有限公司貿易部行銷企劃課長

   欣凱企業股份有限公司外貿部經理 著作:《貿易文件製作範例及其操作》(五南)

   《國際貿易實際操作.基礎篇》(五南)

   《國際貿易實務操作.進階篇》(五南)

國貿行銷經營藍圖
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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