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善用1美元的價值~零售巨頭沃爾瑪的成功傳奇

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善用1美元的價值~零售巨頭沃爾瑪的成功傳奇
Product Code:
227478
Model:
9861270876
Product by:
采舍
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
27 Points
RM 34.40
RM 27.18
21%

Quantity:
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Product Information

ISBN: 9861270876

出版日期: 2003-12-08

作者: 于聖吉/著

裝訂: 平裝.單色印刷.200頁.

 

  一家由零開始的小鎮商店,是如何以物美價廉的商品、顧客第一的服務,和零活高效的物流配送系統,由偏遠小鎮擴張到海外市場;從默默無聞到成為全球最大!看沃爾瑪如何雄踞世界500強企業榜首,穩坐零售業霸主的寶座!

  山姆‧華頓於一九六二年在美國阿肯色州開設小百貨商店,其間經過四十年的艱苦經營,終於發展成目前在全球各地擁有至少四千多個行銷通路據點,是全球最大的零售商企業。

  沃爾瑪商店出售的物品從家用雜貨、男女服裝、兒童玩具,到飲食、家具等等,無所不包。

  沃爾瑪名下的各種商店,給人的第一印象是薄利多銷,天天降價。

  現今,美國有許多的企業已被沃爾瑪集團擊垮或併購,甚至連全美的商業和零售業協會聯合起來都難與之抗衡,然而如同世界上著名的企業家一樣,山姆.華頓今日擁有的成就也是由零開始。

  幾十年來,沃爾瑪一直恪守薄利多銷的經營戰略。

  他以「低價銷售、保證滿意」做為企業的經營宗旨,他力求將成本最小化、利潤最大化,同時又提供傑出的服務和保證,推出低價優質的商品挑戰傳統零售業,引發了零售業的革命,使得沃爾瑪百貨揚名於世界的同時,自己也成為全球最富有的人。

  本書闡述了沃爾瑪連鎖店如何用四十年的時間從平凡走向輝煌,並用許多生動活潑的故事展現其成功的思想與方法。想詳細瞭解這個世界上最大的零售王國嗎?閱讀本書可找到答案。

善用1美元的價值~零售巨頭沃爾瑪的成功傳奇
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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