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商業裸體革命
Product Code:
245286
Model:
9861246746
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
41 Points
RM 53.10
RM 41.95
21%

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Product Information

ISBN: 9861246746

出版日期: 2006-07-10

作者: 史科博,易瑟瑞

裝訂: 平裝.單色印刷.340頁.

 

  部落格來自有血有肉的真人,容許消費者回嘴。

  本書作者史科博(美國最多人閱讀的企業部落格作者)和易瑟瑞(顧問界老兵)相信,部落格已經改變企業的面貌。他們說明員工部落格如何改變外界對微軟的觀感,敢說敢做的NBA籃隊老闆如何運用部落格和球迷連結,小企業和大公司又如何能從部落格獲益,萬一使用不當,又會招致怎樣的災難。

  史科博和易瑟瑞直言無隱,這是良好部落格的基本要件,因此他們在說完部落格的好處之後,也以同樣誠實的心態討論部落格的危險,他們檢視各種風險和管理風險的方法,並且親身實踐自己的立論。兩位作者在自己的部落格裡刊載本書的初稿之後,接收到許多讀者的評論,本書亦刊載這些評論的內容。

  傳統的公司溝通管道是單向的,因為數十年來企業總是單方面對顧客發話,卻名之以溝通。如今來了部落格──這是貴公司與顧客“對”話,讓他們也能回話的好機會。本書作者訪問了五十幾個置身各行各業、各種層級的對象,這些專家用新穎、刺激思考的方式,證明部落格可以修補公司形象,重建顧客已喪失的信任感,書中也闡述如何正確經營部落格。顧客已經厭煩了被動聽取公司訊息,他們想要回嘴,說回去給公司聽。這本具有里程碑意義的書教你如何順遂顧客所願,也解釋為何你的企業可以倚重部落格的力量。

  再不經營部落格,你的組織損失得起嗎?

  讀讀此書,你將能下定決心。

作者簡介

史科博(Robert Scoble)

  協助微軟主持第九頻道(Channel 9)網站,他本人從公元兩千年開始架設自己的部落格,每年點閱的讀者超過三百五十萬人。史科博的部落格網址是 http://scobleizer.com,曾獲得財星(Fortune)、快速公司(Fast Company)和經濟學人(The Economist)等多家雜誌撰文推崇。 易瑟瑞(Shel Israel)

  曾是某些科技產品成功上市的關鍵策略推手,譬如簡報軟體PowerPoint、資料庫軟體FileMaker以及昇陽電腦(Sun Mircrosystems)的工作站等。易瑟瑞是擁有二十幾年資歷的技術創新專家。

商業裸體革命
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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