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商業的真理:活用經濟學,經營無往不利

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商業的真理:活用經濟學,經營無往不利
Product Code:
245269
Model:
9861245405
Product by:
商周出版
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Product Information

ISBN: 9861245405

出版日期: 2006-03-24

作者: John Kay

譯者: 齊思賢

裝訂: 平裝.單色印刷.368頁.

 

  John Kay 英國最頂尖的管理大師,更被譽為歐洲的麥可.波特。《經濟學人》把他跟美國的克魯曼(P. Krugman)並列為當今全球最傑出的兩大財經專欄作家。

  台灣大學經濟學系教授 張清溪

  中央大學產業經濟研究所教授 吳大任 聯合推薦

  台灣經濟研究院副研究員 洪財隆 專業導讀

  企業要如何才能成功? 競爭優勢從何而來?誰該擁有公司?民營化一定正確嗎?贏家該由誰欽定?市場、還是政府?

  策略的第一步就是要了解在狹窄的市場會比寬廣的市場更容易維持獨特能力。翻開本書,John Kay教你運用經濟學看透企業經營的本質,從競爭中取得先機,找到屬於自己企業的藍海優勢。

作者簡介

John Kay

  《經濟學人》譽為英國的麥可.波特。牛津賽德商學院創辦人,曾任倫敦商學院經濟學客座教授、牛津大學管理學教授,並創立相當成功的經濟顧問事業 London Economics。目前幫《金融時報》撰寫雙週專欄。

譯者簡介

齊思賢

  淡江大學美國研究所,擔任國內主要財經媒體資深編譯十三年,負責國際金融新聞。最近譯作包括《知識經濟時代》、《引爆趨勢》、《葛林史班傳》、《細菌戰》、《改變世界的17分鐘》、《杜拉克思想精粹》系列叢書等,並編譯審核多本金融專書。

商業的真理:活用經濟學,經營無往不利
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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