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商業生態學:商業也可以很生態

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商業生態學:商業也可以很生態
Product Code:
398813
Model:
9576965772
Product by:
新自然主義
Status:
Available Now
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Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9576965772

出版日期: 2005-09-20

作者: 保羅‧霍肯

譯者: 簡妤儒/譯

裝訂: 平裝.單色印刷.336頁.

 

  傳統商業活動大量吞噬地球資源,導致生態環境惡化,人類生存的可永續性面臨空前挑戰,但是環保主義者和支持環保企業的措施卻未能觸及問題的要害。環境主義者總是把商業看成敵人;同樣地,商業也十分痛恨環境主義者。

  作者保羅‧霍肯提出突破性的商業生態學,希望在「經濟發展」和「保護生態」的對立中,找出平衡發展的第三條路。他認為只要透過全新的商業設計,企業就能與環境共榮共生,因為在商業生態模式下,任何廢棄物都有價值,因此可以改造、再製、再利用和回收。

  本書列舉出等3M知名企業,證明人們可以創造出一種既能賺錢,又不會毀掉周遭世界的商業體系。

  本書觀點新穎,耐人尋味,1998年被美國67所商學教授評選為商業和環境學教材的第一名。 本書特色

  1.本書論點一反傳統,認為唯有商業才擁有足夠的力量,得以拯救日益惡化的生態問題。

  2.作者徹底打破「環境保護VS經濟發展」的觀點,提出平衡兩者的「商業生態學」,有別於市面上其他相關書籍,是一本企業界也會接受、喜歡的環保書籍

  3.內容列舉3M等世界知名企業的實際作法,明證力行環保的企業也能創造巨大利潤。 讀者群分析

  1.關心環境保護之人士

  2.企業人士

  3.經濟、產業發展研究者

  4.政府環境保護相關部門

  5.生態相關科系之老師、學生。 推薦者簡介

  金恆鑣(農委會林業試驗所所長)

  陳玉峰(靜宜大學生態學系教授)

  文魯彬(蠻野心足生態協會理事長‧美國律師)

作者簡介

保羅‧霍肯(Paul Hawken)

  保羅‧霍肯(Paul Hawken),是一個成功的企業家,也是全球聞名的環境經濟學家、環保思想家與作家。他的主要著作有:《綠色資本主義》、《下一種經濟》、《實現創業的夢想》等,曾在50多個國家出版,翻譯成27種文字,影響深遠。他同時也是多家企業的共同創辦人,並為許多大公司和非營利組織授課和提供諮詢。

商業生態學:商業也可以很生態
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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