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商業大鱷 SAMSUNG:21堂課三星從賣米小舖到賣全世界

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商業大鱷 SAMSUNG:21堂課三星從賣米小舖到賣全世界
Product Code:
1643
Model:
9789866133251
Product by:
好優文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
39 Points
RM 50.00
RM 39.50
21%

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Product Information

ISBN: 9789866133251

出版日期: 2012-06-11

作者: 林宏文、劉祥亞

裝訂: 平裝.單色印刷.304頁.

 

  

  要了解三星全貌,就從這本書開始!

  三星兵臨城下 臺灣迫在眉梢!

  三星如何狠狠踢開蘋果和索尼?

  漢江畔的賣米小舖如何在商戰中成為超級巨星?

  一間賣米小舖能在八十年後的今天橫掃電子業,毫不手軟的攻下智慧型手機、平板電腦市場,變身成國際時尚3C品牌!看商業大鱷如何拚第一,創業鬼才一年大賺60億元!

  21堂課告訴你,「三星」究竟是如何做到的!

作者簡介

林宏文

  目前擔任《今周刊》顧問,FM96.7環宇廣播電台《財經熱點》節目主持人。過去曾任《今周刊》副總編輯,《經濟日報》記者,畢業於交大電信工程系,天津南開大學經濟學碩士,主跑科技產業,著有《競爭力的探求》,《管理的樂章》,《惠普人才學》,《商業大鱷SAMSUNG:21堂課三星從賣米小舖到賣全世界》等書。 劉祥亞

  產業評論家,1997年進入北京大學,先後攻讀獲取英美文學、經濟學及新聞傳播學學士學位。2003年赴美國矽谷參加國際交流項目,因對國外管理者的管理方式與方法有獨特的熱忱和看法,多部作品先後在臺灣和大陸兩地同步出版。著有《執行》、《贏的激情》、《魔鬼經濟學》等暢銷作品。

商業大鱷 SAMSUNG:21堂課三星從賣米小舖到賣全世界
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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