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商務行動清單:成功人士應有的專業技能

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商務行動清單:成功人士應有的專業技能
Product Code:
187406
Model:
9861244670
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - FREE
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 78.10
RM 61.70
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Product Information

ISBN: 9861244670

出版日期: 2005-09-11

作者: Bloomsbury Business

裝訂: 精裝.雙色印刷.488頁.

 

  ★收聽本書之警廣「週末星期天」節目之「有書才會贏」單元推薦

  商務行動清單 (Management Actionlist)

  商務行動清單是由專家撰寫,以提供處理任務、解決問題的重要、省時之說明。這些行動清單將詳盡地探討關鍵的管理任務,也包括對電子商務(e-business)、行銷、財務及個人成長等題材作深入的報導。如果你正在找尋關於個人職場的實用建議,或是要改善工作品質,個人成長的章節內容會給你最大的協助。

  在每個行動清單中,都會有一個「常問問題」欄,這是學者專家根據實務經驗、經理人最常發問的問題,以及「如何避免常犯的錯誤」的專欄。如果你找不到真正要的答案,每個清單也會給你全球最佳管理協助資源的簡短清單。此外,你也可求助企業資訊來源 (Business Information Sources) 的章節,這也是經過我們精挑細選的全球管理資料。

  管理行動清單的章節將包括電子商務、行銷、個人成長,以及會計與財務等四部分。 一、電子商務

  收錄電子商務的課題。例如,如何有效地促銷你的網站、如何有效地使用電子郵件行銷、如何建置企業入口網站、在組織內執行有效的線上學習、個人對個人 (P2P) 商務的探討、電子商務之法律議題、如何控管網路付費機制、如何使得網站容易瀏覽等。 二、行銷

  收錄行銷的課題。例如,廣告績效的測定、廣告代理商的選擇、廣告目標的設定、企業顧客夥伴關係的建立、進行顧客忠誠度計畫、增加顧客終生價值等。 三、個人成長

  收錄個人成長的課題。例如,如何選擇合適的第一份工作、如何辨識你可用在職場之技能、如何製作獲得面談機會的行銷工具、如何建立人脈網絡、行銷自己、在面談中,如何處理不當的問題、薪水與福利的協商、如何評估你在市場上的價值等。 四、會計與財務

  包括年利率、資產報酬率、帳面價值的計算、股票轉換價格的計算、什麼是轉換比率、計算內部投資報酬率、什麼是轉換比率、年金價值的計算、什麼是CAPM理論、謮懂年報等最重要的會計與財務的觀念與實務。

商務行動清單:成功人士應有的專業技能
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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