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哈利波特的品牌魔法

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哈利波特的品牌魔法
Product Code:
385204
Model:
9789620425189
Product by:
三聯
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
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RM 48.40
RM 38.24
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Product Information

ISBN: 9789620425189

出版日期: 2005-10-26

作者: 斯蒂芬.布

裝訂: 平裝.單色印刷.0頁.

 

  哈利波特是近年來最為耀眼的市場奇跡之一。不到十年前,這個魔法少年的創造者還是一貧如洗,如今,「哈利波特」系列以及它衍生的產品如電影、玩具等,已為作者帶來了比英女皇還要高的收入,更令她成為國際知名的女士。

  是魔法嗎?是實力嗎?是什麼導致哈利波特如此成功?《哈利波特的品牌魔法》的作者Stephen Brown告訴你,出色的市場推廣肯定是一個重要原因!在書中,他從市場學的角度分析「哈利波特」這個品牌。

  本書講述了關於哈利波特的作者、圖書、電影、派生產品、批評者及消費者的故事,從中解構哈利波持的宣傳手法及成功秘訣。講解了出版社在對書出版前煞有介事的保密,但又在適當時候公佈一點點書內情節等挑逗讀者的手法。

  作者既是市場學專家也是哈利波特迷,他活用了哈利波特的情節,甚至咒語來講解,相信既能感動哈利波特迷,又能感動市場人員。

哈利波特的品牌魔法
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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