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哈佛大師的四堂營銷課

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哈佛大師的四堂營銷課
Product Code:
384650
Model:
9789620764165
Product by:
商務
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 34.40
RM 27.18
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Product Information

ISBN: 9789620764165

出版日期: 2009-05-01

作者: 約翰.奎爾區、凱瑟琳.喬克斯、蓋爾.麥高文

裝訂: 平裝.單色印刷.93頁.

 

   哈佛大師市場學教授以「四堂營銷課」來教導營銷之道,重點包括:

  選擇適合的評估指標,使之成為推動企業收益增長的主要動力

  必須訂定長、短期的收益增長計畫,並開發增長管道

  認清企業文化和發展策略,建構清晰的營銷人員的職責,善用人力

  在所有相關利益者中取得各方平衡,才能保持優勢

作者簡介

約翰.奎爾區 John Quelch

  現任哈佛商學院高級副院長,為全球營銷及品牌推廣領域的泰斗級人物。在英國《金融時報》評選的百年管理大師風雲榜中,連續兩年排名世界第八位,在非美國裔的管理學者中排名第一,多年來致力幫助企業建立全球品牌,使企業的營銷戰略與當前的經濟狀況互相協調。

哈佛大師的四堂營銷課
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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