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品牌會說話:從經典案例學行銷

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品牌會說話:從經典案例學行銷
Product Code:
228549
Model:
9572090658
Product by:
中國生產力中心
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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34 Points
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RM 43.80
RM 34.60
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Product Information

ISBN: 9572090658

出版日期: 2004-07-01

作者: 葉正綱/著

裝訂: 平裝.單色印刷.308頁.

 

  本書共彙集了三十六個世界知名品牌,以及企業行銷與管理策略的經典案例,內容分為:品牌及定位、產品與創新、危機與轉機、組織與管理、低價策略、顧客導向、跨足海外等七大部份。

  每個案例都是過去市場上鮮?人知的實戰歷程,所運用的策略也十分耐人尋味。無論這些案例的功過、是非如何,都足?經營者與行銷人借鏡並引以?戒。

  本書最珍貴之處,除了彙集了許多罕見,且值得一讀再讀的案例之外,還針對各家品牌或企業所採用的策略加以評析,希望能帶給讀者一些行銷策略上的參考。

品牌會說話:從經典案例學行銷
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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