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創新的兩難

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創新的兩難
Product Code:
134353
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商周出版
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Product Information

出版日期: 2007-05-20

作者: 克雷頓.克里斯汀生

裝訂: 平裝.單色印刷.304頁.

 

  2000年科管百大 / 「全球商業書籍獎」美國當代最具影響力的創新大師 克雷頓.克里斯汀生 代表作為什麼頂尖的企業無時無刻不保持警覺,專心聆聽客戶的聲音,積極地投資新科技,但是在面對科技與市場結構的變遷時,仍是喪失了既有的領導地位?本書即是要證明其中的原季以及如何避免類似的命運。

  作者認為,績優企業的經營原則--所有的投資與科技都集中在開發現有重要客戶最需要、可以創造最大利潤的產品上,但是這樣的經營原則事實上會削弱企業的競爭力。作者分析了多產業的創新模式,包括電腦、零售業、製藥業、汽車業和鋼鐵業,他發現真決定企業存續的「突破性科技」(disruptive technology),常遭到主流客戶的排斥,使得客戶導向的企業無法專注於在策略面上具關鍵性地位的創新計畫。過度專注於客戶需求的企業無法開發新市場,也無法未來的產品找到新客戶。這些企業在不知不覺中錯失了良機,讓那些具有創業家精神、掌握新一代產業成長趨勢的企業得以趁勢崛起。

  許多企業--不論他們是製造商或服務提供業者、高科技或低科技、變動快速的電腦業或變動緩慢的產業--都面臨了創新的兩難。接近客戶對現有的成功是非常關鍵的因素,但是長期的成長與獲利是依靠另一種完全不同的經營模式。本書將會協助經理人了解即將到來的變革,以及他們如何做出回應以獲得成功。



作者簡介

克雷頓.克里斯汀生(Clayton M. Christensen)

  主要研究技術創新、策略布局,和專研產業競爭的波特 (Michael Porter)、首創平衡計分卡的凱普蘭(Robert S.Kaplan)等並列哈佛商學院名師。  

  商場競爭嚴酷,創新不一定帶來企業持續成長,唯有破壞性創新(disruptive innovation)才能確保成長引擎不熄火。克里斯汀生以著作《創新的兩難》(The Innovator's Dilemma)奠定「創新大師」學術地位。  

  1997年出版的《創新的兩難》獲「全球商業書籍獎」(Global Business Book Award)、「金融時報/博思管理顧問公司1997年度最佳商業類書籍獎、2000年政大科管百大好書。

創新的兩難
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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