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創意管理
Product Code:
100955
Model:
9789577297419
Product by:
智勝
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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RM 39.10
RM 30.89
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Product Information

ISBN: 9789577297419

出版日期: 2009-08-01

作者: 陳明惠

裝訂: 平裝.雙色印刷.192頁.

 

  本書是由創意與創新管理學者陳明惠博士結合過去10年研究以及公司內訓經驗所撰寫的重要著作,本書結合創意的重要學說、實用的創意技巧、創新的行動架構以及創意團隊的領導心法。作者以喚醒每個人的創意巨人開始,並透過一系列的創意思維與運用的解說,將創意生活化、工作化與實用化,也讓讀者對創意不再遙不可及。此外,作者亦透過六項創新運用架構解析EeePC、iPhone、Wii等成功的科技產品的創新歷程。

  本書的內容與編排,採三部十章,第一部曲為創意心智模式,內容為創意巨人、創意學說與心智慣性。第二部曲為創意思維與運用,內容為六項創意思維、六項創新運用與創意思解模式。第三部曲為團隊創意管理,內容為團隊競合管理、團隊創意因子、創意領導與保護創意智財權。本書內容豐富用語簡單是實務經理人提升創意能力的好書,亦是學術研究及教學的最佳用書。

作者簡介

陳明惠 現職

  中興大學科技管理研究所副教授、英國《創意與創新管理》國際期刊編審委員、英國《創業行為與研究》國際期刊編審委員、經濟部技術處《小型企業創新研發計畫》審查委員、台中市科技管理學會理事 研究著作

  發表在《英國管理》期刊、《創意與創新管理》期刊、《研發管理》期刊、《創業行為與研究》期刊、《組織分析》期刊等國際知名期刊、數十篇國際研討會論文與國內《科技管理學刊》,審校的書籍有《創意領導—技巧驅動變革》和《智慧資本管理實務》。 專長領域

  創意與創新管理、創業研究、人力資源管理

創意管理
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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