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到書店找創意:跟著日本廣告鬼才,看書店風景,激發靈感

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到書店找創意:跟著日本廣告鬼才,看書店風景,激發靈感
Product Code:
405525
Model:
9789866151736
Product by:
智富
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
RM 39.10
RM 30.89
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789866151736

出版日期: 2014-12-02

作者: ?浩一郎

譯者: 陳政芬

裝訂: 平裝.單色印刷.192頁.

 

下北?世代x有河BOOK x好樣 獨立書店熱情推薦
你想過書店裡書的擺放、廣告文宣都能成為創意嗎?
教你如何在書海中找尋源源不絕的好點子。
  廣告鬼才的創意都來自書店!

  日本最大廣告公司博報堂創意總監,獨家公開靈感來源!
  開啟Book&Beer書店東京文青新模式。
  成為日本人最想造訪的書店!

  廣告鬼才都這樣看書、逛書店

  ◎書買了沒看完也沒關係?
  書是反映自己想知道的事或需求的一面鏡子。書不一定全要看完,看前言、第一章就可以知道作者要表達的內容。一本書只要看到一篇印象深刻的文章,就已顯現出那本書的價值。

  ◎把書當工具,更有利用價值
  在書上寫字:書不一定要保持乾淨,把隨時想記的事情直接寫再上面也沒關係。用亮色簽字筆寫效果最好。
  用便利貼把書貼滿:覺得很好、有趣的地方就做記號、註解。想回頭找就很容易找。

  ◎原來要這樣逛書店!
  看書店平台就能知道整家書店的風格,一家成功的書店取決於店員擺書的用心程度。

  ◎五種「逛書店的方式」,開發你的點子資料庫
  1.逛書店不需要特殊目的
  用5分鐘空檔,變成情報蒐集時間

  2.去看已經有的書
  看喜歡的書,旁邊放的是什麼書

  3.到你平時不會去的類型書區看看
  會有驚奇的發現!

  4.注意書店擺放在收銀機旁的東西
  這家店最推薦的東西,就在這裡!

  5.猶豫要買某本書時,請立刻買下來!
  別輕易放過任何一本書!

  書店裡找新創意往往意想不到
  書店平台是「願望的一面鏡子」,運用看到的素材或標語來發想新點子。

  ◎最好的企劃案是將無關的組合建立差異性
  創意發想法「逆向式」與「排列組合式」
  「逆向式」──將相反的事物組合在一起。例如:冬天賣冰,夏天賣關東煮。
「排列組合式」──試所有可能的方法。

 

作者簡介
?浩一郎



作者簡介



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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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