Youbeli Online Shopping Malaysia
Cart: 0 items 
Language
Youbeli Online Shopping Malaysia
Contact Us: 1800 88 2354
Previous Product

公關行銷聖經

Next Product
公關行銷聖經
Product Code:
195314
Model:
9789867889362
Product by:
經濟新潮社
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
36 Points
Cash Voucher RM15 to REDEEM!!
RM 46.70
RM 36.89
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9789867889362

出版日期: 2005-11-30

作者: 博雅公關顧問公司

譯者: 蔡麗蓉、李先鳳

裝訂: 平裝.單色印刷.272頁.25K.

 

公關界、行銷界、廣告界人人必備,
提升專業素養及產業地位不可不讀的好書

  不管你是公關、傳播界的一介小 兵,或是身處龍頭的執行長,相信公關在現代的處境讓你頭痛不堪。人才是這個產業中最不可或缺的資產,然而,台灣目前由於許多小型工作室或公關公司削價競 爭,使得整個產業沒有足夠的資源得以經營人才的培養及層次的提升。此外,台灣的公關行銷業還在為四處比稿忙得暈頭轉向,卻無任何提案比稿費,甚至還經常出 現企劃案的創意被竊。使得許多業界人士對於這種現象感到無奈卻又無能為力。

  《公關行銷聖經》是公共關係領域中最富權威的一本專著。本書 的出版對於公關行銷人士來說,不啻為一絲曙光。該書是由公關界裡著名公司的總裁級人物所撰寫而成〔包括博雅公關顧問公司(Burson- Masteller Worldwide)、高誠國際公關公司(Golin╱Harris International、靈智廣告公司(Euro RSCG)等)。這些業界先驅揭櫫企業成功的祕訣,說明如何讓規模大小不一的企業,皆能獲得業界的重視,同時透過經實證有效的公關技巧,為自己創造名聲, 以及締造一個在國際間享有盛譽的品牌。本書談論的主題包括:網路與科技所帶來的無窮影響、危機管理、建立媒體關係、團隊合作,以及報酬等等。藉由本書專業 的論述,能為所有公關界、廣告界,以及行銷界人士指引方向,是一本必備的參考書籍。

專業好評

   《公關行銷聖經》這本書蒐集了全球十一家頂尖的公關公司創辦人或執行長的箴言以及經營智慧,深入地詮釋了公關的意義、領域、運用與影響力,不僅對於公關 公司的經營者而言是一本寶典,對於想從事行銷或公關相關的人士而言更是一本值得推薦的公關行銷聖經。——丁菱娟 台灣奧美集團公關事業執行長

  專業的公關人平時應該有自我學習的危機意識,盡可能養成閱讀或進修的習慣。本書專業的論述,能提供所有公關界、廣告界,以及營銷界人士很好的參考。——吳錦屏 萬博宣偉公關顧問暨高誠公關顧問總經理

 

作者簡介
博雅公關顧問公司

 博雅公關顧問公司(Burson-Masteller Worldwide)、高誠國際公關公司(Golin╱Harris International)、靈智廣告(Middleberg Euro RSCG)等十一家知名公關公司執行長共同撰寫。

公關行銷聖經
Payment Option

Credit Cards (Mastercard & Visa)
We currently accept Mastercard and Visa credit cards. Your credit card information is secured and safeguarded when shopping at Youbeli.com. All information are encrypted and sent through secured and protected channels. As we are employing Mobile88 (iPay88) as our payment gateway, Mobile88 will be stated in your credit card statement.



Financial Process Exchange (FPX)
We also accepts FPX payment method as it is an ideal payment solution for customers who does not have a credit card. All that is needed to make an online payment is an online banking account. Payment is directly linked and connected to the customer's specified online banking account, transactions are usually instant and fast. Supported banks includes:



Cash Bank-in / Online Fund Transfer / Cheque
You may bank-in cash or cheque into the selected bank account below:

Bank : PUBLIC BANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 3194858935

Bank : MAYBANK
Account Name : YOUBUY ONLINE SDN BHD
Account No. : 514048612629

Once you have successfully bank-in the amount, email the bank in slip to support@youbeli.com with the stated Order No.

Paypal
PayPal lets you send payments quickly and securely online using a credit card or bank account.
Not valid for cash only items.

Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


Tell A Friend
captcha image
Message Us
TOP