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公關聖經-公關理論、實務全書

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公關聖經-公關理論、實務全書
Product Code:
245038
Model:
9576674816
Product by:
商周出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
FREE
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
185 Points
RM 234.40
RM 185.18
21%

Quantity:
Nofity me when ...
price drops.
Product Information

ISBN: 9576674816

出版日期: 2000-04-20

作者: 萊斯禮

譯者: 石芳瑜,蔡承志,鞠文惠,陳曉開

裝訂: 精裝.單色印刷.1000頁.

 

  台灣公關公司的發展有近30年的歷史,自1987年報禁解除以後成長較為快速。隨著整體環境的自由化與複雜化,越來越多的企業透過公關的運作,為企業維持一個優質、順利的經營環境;在運用公關的方式上,除了在企業內部成立公關部門,或由相關部門負責推動公關事務外,與公關公司締結合作關係是最常使用的方式。以企業的經營環境而言,公關的功能包括:溝通、行銷、管理等不同面向。而一般公關公司的服務項目大致可區分為:企業公關、行銷公關、媒體關係發展與建立、公關活動企劃與執行、公共事務與議題管理、危機管理、公關教育與訓練等。

  中文版另加豐富的台灣資料,包括:台灣地區公關公司一覽台灣地區主要媒體監看公司台灣地區主要市調公司台灣地區主要慈善基金會一覽各大學院校傳播相關系所一覽中央機關新聞聯繫發言人媒體單位一覽媒體單位公關聯絡人航空公司公關聯絡人飯店公關聯絡人醫院公關聯絡人台灣地區廣告公司一覽

公關聖經-公關理論、實務全書
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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