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公關大有為

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公關大有為
Product Code:
78356
Model:
9578185898
Product by:
揚智
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
37 Points
Cash Voucher RM15 to REDEEM!!
RM 46.90
RM 37.05
21%

Quantity:
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price drops.
Product Information

ISBN: 9578185898

出版日期: 2004-02-25

作者: 孫秀蕙,黎明珍/著

裝訂: 平裝.單色印刷.296頁.

 

  好的公關不只是辦好活動,營造一場成功的記者會就萬事OK。公關不但是一份需要專業素養的工作,也是目前整合傳播風潮下,企業在激烈市場競爭中致勝的契機。《公關大有為》以深入淺出的方式,向讀者介紹公關的意義、潛力、實際作法與案例。不論是SARS風暴,或是網路謠言,作者抓住了時代脈動,扣準企業關注的社會議題,詳細解說公關運作原則與步驟,讓公關生手可以馬上上路。讀者將可以發現,公關可作的事情還真多,「公關大有為」!

作者簡介

孫秀蕙

  具有十一年教學經驗的公關教師,政治大學新聞系畢業,美國威斯康辛大學麥迪遜校區大眾傳播碩士、博士。曾經擔任政治大學廣告系系主任,現任政治大學廣告系教授兼「公共關係學程」召集人、政治大學公企中心公共關係班教師。主要著作包括《廣告文化》(與馮建三合著)、《走出媒體神話》、《公共關係:理論、策略與研究實例》、《爵士春秋》。 黎明珍

  具有十七年實務經驗的資深公關人,淡江大學教育資料學系畢業。曾經任職於宏?砦q腦、資訊工業策進會、偉達公關(Hill and Knowlton)經理、創勢公關副總、頂新國際集團味全食品公司公關協理兼代理發言人。現任範亞公關行銷集團(台北、台中、上海、新加坡、北京)執行副總、政治大學公企中心公共關係班教師。

公關大有為
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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