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公司留不住錢的真正理由

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公司留不住錢的真正理由
Product Code:
103986
Model:
9861340459
Product by:
先覺
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
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RM 39.10
RM 30.89
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Product Information

ISBN: 9861340459

出版日期: 2005-10-31

作者: 岡本吏郎

譯者: 康平

裝訂: 平裝.單色印刷.256頁.

 

   公司留不住錢,是因為你的常識錯誤。 公司不是開辛酸的,也不是用來交朋友,而是開來賺錢的。 要想賺到錢,並且留住錢,就要 了解「7大法則」:收入‧支出‧借貸‧稅金‧財報‧價格‧風險 掌握「4大數字」:個人附加價值、勞動分配率、個人營業利益、ROA或CROA。

  為了延續企業生存,不為資金週轉所苦,經營者或創業者一定要懂這些事。同樣的,受薪階級也可以藉由了解這些事,判斷經營者是否稱職,會不會毀掉公司,來決定自己的去留! 93.7%的公司,在10年以內倒閉! 攻守兼備,公司才有明天! 沒有人會教你!真正「守住公司的方法」 ◎只靠行銷和業務,公司無法存續! ◎用「7大法則」和「4大數字」穩穩守住公司! ◎一般會計師或財務顧問不會教你的事! 中小企業經營者、創業者、受薪階級人人必讀

作者簡介

岡部吏郎/OKAMOTO SHIRO

  一九六一年日本新瀉縣生,現為行銷顧問、稅務會計師。

  當日本八○%的中小企業都屬於赤字經營的時候,找他諮商的企業卻幾乎都年年賺錢。尤其他結合獨特的財務策略與行銷諮詢的特殊指導,在日本頗受好評。個人獨特的經歷,使他所提供的how-to能夠超脫知識的層面,極度務實。他的父親原本是一位企業家,後來因為替人做保而失去一切,使他被迫放棄上班族生涯,自行創業,並且因此累積了可觀的資產。他曾是日本最負盛名的實踐行銷家神田昌典的合夥人,在教導行銷和戰略上屬務實派。

  他在行銷上的成績斐然,不管是超乎想像的行銷手法(靠著一張廣告傳單在盛夏大賣「掃雪機」),或是跨越障礙式的創意戰略(以游擊戰略長驅直入新市場),乃至一般扎實的行銷策略,都有非常出色的表現。

  本書是他的第一本著作,一出版就上了暢銷書排行榜,並長踞多時,是日本會計類書罕見的暢銷之作。他的書不但寫how-to,更充滿了人生的智慧和深意,只要看過的人幾乎都會成為他的書迷。另著《成功從何而來?》《模仿行銷》《建議你要做內帳》等,本本暢銷,累計銷售超過三十五萬冊。

  出書之外,他也將自己的諸多how-to,以電子報《新.千客萬來解決會議》或每月召開的讀書會「增加客戶.增加銷量──市場塾」等方式,向一般讀者或參加者公開。

公司留不住錢的真正理由
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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