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全能招牌改造王:瞬間拉升集客力,讓路人通通變客人!

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全能招牌改造王:瞬間拉升集客力,讓路人通通變客人!
Product Code:
394098
Model:
9789571359748
Product by:
時報出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
37 Points
RM 46.90
RM 37.05
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Product Information

ISBN: 9789571359748

出版日期: 2014-09-22

作者: 小山雅明

譯者: 李友君

裝訂: 平裝.單色印刷.252頁.

 

★招牌對了,生意就好了
招牌不佳,物美價廉照樣乏人問津

6家店鋪鹹魚翻身的招牌改造大作戰!
|照相館╳咖啡館╳地下室的漢堡排店╳雞肉串燒店╳拉麵店╳牙醫診所|
告訴你真正提升來客數的祕訣!

  為什麼這家店的生意就是比較好?
  你以為做到KNOW HOW、做到SOP流程就能帶來人潮嗎?
  那可不一定!
  其實細節就在招牌上!

  招牌,是最直接傳達店內資訊給過路人的符號。
  好的招牌遠比廣告刊登更有效益,是真正提升集客率,讓路人變客人的絕招。
  正確的招牌設計及明確的訊息傳達,就能招來好客人、讓慘澹經營的店舖鹹魚翻身!

  本書以6家店舖的真實故事,
  循序漸進帶領讀者一步步了解原本經營不善的商店,
  如何在進行招牌改造大作戰後,居然翻轉業績而成為熱門店舖的經營之道。

 

作者簡介
小山雅明



作者簡介



小山雅明


  現任AIWA廣告公司社長。1956年於神奈川縣出生。曾從事廣告公司文案與企劃多年,於1984年創立AIWA廣告公司。二十年來,已成功指導各類產業運用招牌提高銷售額並增加來客率,從餐廳、零售店、不動產公司、醫療院所到學校都有優異成效。

  主要著作為《小看板賺大錢》(中國生產力中心)、監修DVD《改變招牌,抬高銷售額!生意興隆店面的看板威力》(暫譯,日經BP社)、《如何創辦成功的小型餐廳》(暫譯,西東社/合著)、《如何用顏色說服人?》(大是文化),以及《牙科醫院招牌的成功法則》(暫譯,Quintessence)等。

  Website|www.aiwa-ad.co.jp/



譯者簡介



李友君


  畢業於元智大學企管系,平時熱愛閱讀,喜歡吸收知識,深信最理想的學習方式是寓教於樂。希望能透過自己微薄的力量,促使更多人體會到學問的奧妙之處。現為日翻中譯者。

  Email|yaruo@xuite.net

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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