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價值十億的經營藍圖

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價值十億的經營藍圖
Product Code:
187473
Model:
9789861248417
Product by:
商周出版
Status:
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Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789861248417

出版日期: 2007-04-22

作者: 大衛.湯姆森

裝訂: 平裝.單色印刷.344頁.

 

  將創意點子轉變成營收十億美元事業的頂尖企業中,微軟(Microsoft)、Google、eBay、史泰博辦公用品公司(Staples)、基因科技公司(Genentech)、星巴克(Starbucks)、耐吉(Nike)和哈雷機車公司(Harley-Davidson),只是其中的一些例子。這類高成長企業究竟做了什麼,才能達成如此驚人目標?他們依據什麼藍圖,才能產生這種成效?大衛.湯姆森以三年深入的研究,為《價值十億的經營藍圖》這本書奠定基礎,率先針對三百八十七家藍圖企業共同具備的成功模式,提出定量評量。自一九八○年上市後,營收成長到十億美元的美國企業,僅占總企業數的五%,這類企業就是作者所指的藍圖企業。他們代表美國成長率最高的企業,不但在產業中獨樹一格,也達到驚人的營收成長與報酬。

  這本書談的不是單一企業之創新及其所獲得之財務報酬,而是把三百八十七家頂尖企業共同具備的成功模式加以量化。因此,這項模式不會因為景氣循環或產業別而受到影響。企業如何運用七項共通要素,更妥善地管理事業、組織、團隊或個人,並且產生驚人的成長,就是這本書要詳述的重點。另外,書中也告訴讀者,如何執行這些要素,將各項要素結合,以及在避免陷阱之際該採取什麼重要行動。本書探討頂尖企業具備的這七要素:要素#1:創造並維持突破性的價值主張。要素#2:開發高成長的市場區隔。要素#3:忠誠顧客成為企業營收的超級發電廠。要素#4:與大企業合作,借力使力進入新市場。要素#5:成為締造驚人報酬的大師。要素#6:內外兼顧的管理團隊。要素#7:由要素專家組成董事會。

作者簡介

大衛.湯姆森(David G. Thomson)

  曾在北電網路(Nortel Networks,現更名為北電)與惠普公司(Hewlett-Packard)擔任管理高層二十年,致力帶領企業成長。湯姆森在麥肯錫顧問公司(McKinsey & Company)任職五年內,擔任副董事職務,本身擁有滑鐵盧大學電子工程學位及西安大略大學企管碩士學位,現與家人定居於堪薩斯州歐弗蘭帕克市。

價值十億的經營藍圖
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

 

 

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