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像滿足情人那樣滿足顧客:品牌背後的秘密

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像滿足情人那樣滿足顧客:品牌背後的秘密
Product Code:
65880
Model:
9789868737228
Product by:
冠橙出版
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
WM - RM 5.30
EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
Rewards:
30 Points
RM 39.10
RM 30.89
21%

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Product Information

ISBN: 9789868737228

出版日期: 2011-08-31

作者: 老范行軍

裝訂: 平裝.單色印刷.288頁.

 

  如果我們要生存得更好,就只有像滿足情人那樣滿足顧客的要求,如果你還不知道這句商業名言來自哪裡,現在,應該是翻閱這本書的時候了。

  品牌的力量是強大的。

  尤其那些強勢的品牌,咄咄逼人,理直氣壯——深入到了我們的生活,甚至改變了我們的生活方式。

  一款時裝,可能是一個少女的夢寐以求,最終又讓她走上了伸展台;

  一輛名車,可能是一個少年的追風夢想,最後即使不曾擁有,也不會淡忘曾經的快樂;

  一支鋼筆,可能不再時髦了,卻是從祖父一直傳到孫子的手上,寫滿了歲月的滄桑巨變……

  那麼,品牌的價值為何具有如此非凡的魔力?

  透過環繞品牌的氣象萬千的外表:或絢爛、或華美、或魅惑、或神秘、或令人流連忘返、或嘆為觀止……那些背後的人和故事,更能說明其輝煌的奧秘。

作者簡介

老范行軍

  資深品牌研究專家、職場勵志高級培訓師。

  首創漢字中的「管理課」和「職場道」。

  曾從事過電視編導、任某集團公司高級主管等職。

像滿足情人那樣滿足顧客:品牌背後的秘密
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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