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值得長抱的股票 巴菲特是這麼挑的(2版1刷)

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值得長抱的股票 巴菲特是這麼挑的(2版1刷)
Product Code:
250163
Model:
9789573268581
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遠流
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Product Information

ISBN: 9789573268581

出版日期: 2011-10-08

作者: 羅伯特.海格斯壯

譯者: 羅若蘋

裝訂: 平裝.單色印刷.416頁.

 

  81歲的華倫.巴菲特因其投資技術聞名而有「奧馬哈先知」(Sage of Omaha)的稱號,此外,他也被譽為「歷史上最優秀的投資者」。不僅是投資贏家,也是投資怪傑,利用獨特的投資策略,為自己也為他的投資人創造可觀的財富。例如2008年10月巴菲特的投資公司波克夏哈薩威公司(Berkshire Hathaway)以30億美元購進奇異公司優先股(年股利為10%),在金融危機最嚴重的時候拯救了奇異公司。如今,奇異將支付波克夏哈薩威公司33億美元並外加股利買回巴菲特在2008年金融危機時購進的奇異公司優先股。

  本書作者羅伯.海格斯壯以十年的時間追蹤觀察,寫成《值得長抱的股票,巴菲特是這麼選的》(原書名為:勝券在握)一書。我們從書中可以看到巴菲特如何揉合兩位投資大師葛蘭姆(Benjamin Graham)及費雪(Philip Fisher)的投資方法以及他在企業、市場中的親身經歷,信守「競爭優勢圈」、「安全邊際」,以及他做為投資策略的4步驟12原則。

  投資要成功賺錢並不需要高深的股票投資「專業知識」或技術,只要冷靜、理性,運用一些簡單的方法就可以獲致成功。作者根據巴菲特過去的投資案例,歸納出他做為決策依據的基本原則,並區分為四類:

  一、企業原則
  這家企業是簡單可以了解的嗎?
  這家企業的經營歷史是否穩定?
  這家企業的長期發展遠景是否看好?

  二、經營原則
  經營者是否理性?
  經營者對股東是誠實坦白的嗎?
  經營者是否會盲從其他法人機構的行為?

  三、財務原則
  把重點集中在股東權益報酬率,而不是每股盈餘。
  計算出「股東盈餘」。
  尋找毛利率高的公司。
  對於保留的每一塊錢盈餘,確定公司至少已創造了一塊錢的市場價值。

  四、市場原則
  這家企業有多少實質價值?
  這家企業能否以顯著的價值折扣購得?



作者簡介

羅伯特.海格斯壯(Robert G. Hagstrom)

  李格.梅森資本管理公司資深副總裁,並擔任李格.梅森成長信託的投資組合經理人。他是有照特許財務分析師(CFA),並為費城財務分析師。

  1994年撰寫的《值得長抱的股票,巴菲特是這麼挑的》(原書名:勝券在握)(The Warren Buffett Way )全球銷售超過百萬本,並榮登《紐約時報》暢銷書榜21週。現與家人住在費城維拉諾瓦市。



譯者簡介

羅若蘋

  輔仁大學英文系畢業,譯著共有八十餘冊,其中與財經相關的包括《華爾街管理手記》、《全球商站決策》等書。

值得長抱的股票 巴菲特是這麼挑的(2版1刷)
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