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來自土地的夢想事業:台灣食文化品牌創業紀錄

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來自土地的夢想事業:台灣食文化品牌創業紀錄
Product Code:
198494
Model:
9789573272915
Product by:
遠流
Status:
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Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
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EM - RM 12.72
FREE shipping within Malaysia for orders over RM 79.00
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Product Information

ISBN: 9789573272915

出版日期: 2013-11-01

作者: 王姿婷,莊晛英

裝訂: 平裝.全彩印刷.256頁.

 

  

  本書以「在地食材精緻呈現」為主題,介紹八個台灣在地創新案例,從商業發展的起始、創業者運用的創新行銷方式、創業者對既有產業產生的影響與轉型,以及創業者對於土地的情感與回饋,觀察並探析這些個案品牌持續創造價值的創新歷程與脈絡。八個精彩動人的在地品牌故事,透過創業者與眾不同的行為模式與思考精髓,傳達了台灣豐富的文化底蘊和在地價值。

 

作者簡介
王姿婷,莊晛英

  



作者簡介



王姿婷


  台灣|台北人

  政治大學新聞學系.政治大學科技管理研究所

  曾任職於國內知名設計顧問公司、遊戲公司之行銷企畫,目前在家居產業從事品牌經營工作。對文化創意、品牌經營、商業模式、在地發展有難以言述的喜愛,碩士論文《從價值共創與地方資本觀點探討台灣地方經營》以商業模式探討台灣創意鄉鎮的生長過程。

莊晛英

  台灣|台中人

  台灣大學農業經濟系.政治大學科技管理研究所

  曾任職於國內知名文化創意產業整合設計公司之策略行銷、與服務科學顧問公司之行銷工作。長期與商業、行銷、文創工作為伍,愛好台灣在地風土人文,碩士論文《風土條件的風格競爭力》即以農業與文創結合之創新商業模式研究。
 

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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