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你就是媒體:傳統敘事方式崩解 跨媒體資訊時代下 人人都是說書人

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你就是媒體:傳統敘事方式崩解 跨媒體資訊時代下 人人都是說書人
Product Code:
169043
Model:
9789575659769
Product by:
台視文化
Status:
Available Now
Delivery:
Usually ships within 4 to 6 weeks
Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789575659769

出版日期: 2013-05-20

作者: 法蘭克.羅斯

譯者: 戴至中

裝訂: 平裝.單色印刷.380頁.

 

  

本書是夢想家及粉絲再造說書藝術的專用指南。

  不久以前,我們還是旁觀者、大眾媒體的消費者。如今我們「就是」媒體。拋開電視迷的角色,我們把電視節目、電影、甚至廣告當成了前來參與的邀請函,以及隨心所欲融入其中的體驗。

  《連線》的法蘭克.羅斯要介紹我們認識正在為雙向世界重新思考古老敘事藝術的人,這些人像是《Lost檔案》的戴蒙.林德勞夫(Damon Lindelof)和卡爾頓.庫斯(Carlton Cuse)、詹姆斯.柯麥隆(James Cameron)、崔特.瑞斯諾(Trent Reznor)、《模擬市民》(The Sims)的創作者威爾.萊特(Will Wright),以及另外幾十位正以想法來改變我們怎麼玩、怎麼溝通和怎麼思考的人。從Nike+背後的行銷人員到試圖搞懂《星艦迷航記》裡全像甲板的科學家,《人人都是說書人》記錄了正在帶動新時代媒體實驗的創意激盪。

  現正發生的事既令人驚訝又不可避免。經過數世紀的線性說書後,我們正在目睹新的敘事形態崛起。它是原生自網際網路,就跟小說是原生自印刷術一樣。以非線性的方式一次透過多種媒體來講述,這些新的敘事鼓勵我們不但要收看,還要去參與。它們鼓勵我們的方式多半跟遊戲一樣。它不僅有娛樂性,還有融入性,比1小時長的電視劇或兩小時的電影或30秒的短片更能讓人深入其中。它所帶來的體驗能讓我們轉化成自己的體驗。

  舉凡眼見所及的地方,故事都在打破印刷、電影和視訊的侷限。在作者和觀眾、內容和行銷、幻想和現實之間,過去看似明確的界線正開始趨於模糊。《你就是媒體》帶我們深入探索了娛樂的未來,所揭露的不僅是發生了什麼事,還有它是如何發生的,以及各種類型的說書人是如何把它駕馭在手中。

作者簡介

法蘭克.羅斯(Frank Rose)

  身為《連線》的特約編輯,法蘭克.羅斯報導過各式各樣的內容,從新力對PlayStation 3的豪賭,到菲利普.狄克(Philip K. Dick)在好萊塢的身後歷程。他的其他著作包括1989年以史提夫.賈伯斯(Steve Jobs)遭到蘋果罷黜為題的暢銷書《West of Eden》,以及好萊塢忠心與背叛的傳奇故事《The Agency》。

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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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