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企業社會責任實務全書

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企業社會責任實務全書
Product Code:
153870
Model:
9789866369056
Product by:
商周出版
Status:
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Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789866369056

出版日期: 2009-07-17

作者: 錢為家

裝訂: 平裝.單色印刷.512頁.

 

企業社會責任最佳實務
----第四代企業的價值驅動優勢

  商業模式演進可分為四個層次,第一代販售產品或服務,接著是技術或消費利益,第三代則是品牌。

  而最新近的第四代強調的是「價值」驅動的營運模式,即以特定消費族群所重視的價值,特別是文化、社會、環保、永續等,激發消費者的感動與共鳴。

  「企業社會責任」管理事實上就是第四代企業的全方位展現。本書透過全面性的研究,加諸搜羅全球重大案例,提供讀者參研並資轉化運用。

  企業社會責任,一般是指企業能符合、甚至超越社會大眾對企業在法律、道德、商業營運方面的期待水準,並以日常生產、行銷、人資、研發、財務投資等營運資源與行動,協助促進社會正面發展。

  導入企業社會責任更可顯著提升企業營運競爭優勢。愈來愈多的企業營運調查分析資料證實,落實「企業社會責任」可大幅提昇經營績效,降低營運成本,更可開拓多元的增資優勢及形象溢價,也可增加銷售與顧客的忠誠度、更可提高員工滿意度與生產力。

  本書以企業在消費、採購、資本三大市場可能面臨的市場壓力及誘因切入,並以相關調查及系列案例陸續說明,協助企業決策者掌握企業責任策略觀念及應用架構,管理預防危機,提昇經營績效及企業價值。



作者簡介

錢為家

  政治大學EMBA、臺灣大學政治學系。曾任經濟日報採訪中心記者、創勢公關顧問公司總經理、臺灣國際奧比斯基金會董事暨執行長、康師傅控股有限公司總裁室副總經理等職務。擁有大中小型企業以及非營利組織管理、行銷拓展、資源整合及危機管理的整合作業經驗。

企業社會責任實務全書
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 


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