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企業巫醫

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企業巫醫
Product Code:
462339
Model:
9789861244006
Product by:
商周出版
Status:
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Delivery Fee:
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EM - RM 12.72
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RM 56.30
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Product Information

ISBN: 9789861244006

出版日期: 2005-05-24

作者: 米可斯維特、伍爾德禮奇

裝訂: 0頁.

 

彼得.杜拉克
  大前研一
  湯姆.彼得斯
  麥可.波特
  彼得.聖吉
  查爾斯.韓第
  愛德華‧戴明
  克因巴托爾.普哈拉
  蓋瑞‧哈默爾
  麥可‧韓默
  詹姆斯‧錢辟
  史蒂芬‧柯維
  亨利‧明茲柏格……………
  他們是商業世界中的偉大名醫?還是大吹法螺的巫師?
  他們的思想,是精湛深遂的宏論?還是主觀偏頗的噱頭?

  本書榮獲政治大學科學管理研究所百大好書
  英國《經濟學人》、美國《商業周刊》《紐約時報》business2.0......專題報導

  在本書中,我們將闡明:企管理論,更甚於任何一種學門,在人類的兩種最基礎本能驅策下成形:畏懼與貪婪。通常是以上兩種情緒之一,促使一名中階經理人在倫敦希斯洛機場的書報攤上買一本有關培養領導能力的書,或一家俄亥俄州公司的總裁決定再投入一百萬美元的顧問費。不過,很明顯的,企管理論的興起,與直接或間接影響到我們的三場革命,也很有關系:公司企業、生涯,和政府的重建(reinvention)。

  近年來,世界各地的企業者經歷著前人難以想像的巨大變化。企業的折損率變大,一九七○年的前五百大美國企業,至今僅有三分之一仍在營運中。即使狀況最佳的企業,也因為害怕很快會被送進已擁擠不堪的企業墓堆中,而嘗試重組、改革。不僅像AT&T之類的龍頭老大拚命地在刪減工作職位,成長迅速的電腦服務公司EDS(Electronic Data Systems)盡管從裴洛在一九六二年以一千美元創立該公司後,幾乎沒有踏出過錯誤的步伐,也終日沉溺於各種企管的新思想中。

  這本書徹底檢討世界管理學界生態的著作,仔細探討了這個每年有幾百億美金產值的行 業!這也是一本仔細回顧當代管理經典理論變遷的著作,從威爾許、史隆、杜拉克、彼得斯, 到大前研一、聖吉、柯維等當代知名管理大師。這更是一本替企業界破除迷障的著作;如果你深信大師理論,但卻無法為所經營的企業找到正確的答案,這本書可以提供你原因和解決方法。
企業巫醫
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

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