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人性之根:互聯網思維的本質

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人性之根:互聯網思維的本質
Product Code:
443113
Model:
9789888284894
Product by:
香港中和出版
Status:
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Delivery Fee:
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EM - RM 12.72
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Product Information

ISBN: 9789888284894

出版日期: 2015-10-20

作者: 陳禹安

裝訂: 平裝.單色印刷.200頁.

 

要想應對互聯網带来的衝擊與顛覆,必須從人性著手

  深度發掘Apple、Amazon、Google成功中的人性與心理
  完成互聯網時代的營銷&產品戰略升級

 
  本書作者從人類心理學的角度出發,以15年之時力觀察研究互聯網及相關企業的策略模式——

  互聯網企業從“解除時間與空間限制”這一革命性跨越開始,展現著無以倫比的威力,但為何少數企業成為王者,大多數卻籍籍無名或曇花一現?作者發現,“人性”依然是互聯網商戰中的翻雲覆雨之手。正是憑藉充分人性化的“組織無隱私”“產品玩具化”“愉悅顧客”“消費者導向”等策略,其中的少數佼佼者最終擊敗芸芸競爭者,登上王座。

  基於本書中精彩的“互聯網 × 人性策略”案例分析,作者大膽提出:真正戰略意義的互聯網思維絕對不是天外飛仙,而是深深紮根於人性和傳統!無論是互聯網世界,還是正在與互聯網融為一體的傳統世界,企業制勝的法寶一定是基於人性層面——這正是互聯網思維的“人性之根”!
   
  每一位企業管理人員都能從本書中得到新穎而深刻的啟發與思索。

本書特色

  1.第一部從人性及心理層面剖析互聯網趨勢的專著,獲得中國電子商務研究中心重磅推薦。

  2、用15年的觀察及經驗,一一指出大數據、長尾法則、競爭者導向營銷等傳統營銷策略的不足,提出全新的“玩具”“娛樂化”產品思路及消費者導向的產品戰略,力求指引互聯網時代的企業順利完成戰略轉型。

 

作者簡介
陳禹安



作者簡介



陳禹安


  心理管理學家,高級經濟師,寧波大學兼職教授。在內地《銷售與市場》《商界評論》《商學院》《中歐商業評論》等商業管理類核心期刊上發表大量文章,著有管理學類作品《激勵相對論》《這是CEO的菜》《麥當勞悖論》《誰主寶潔沉浮》《如何成為帶頭大哥—金庸武俠管理學》《誰能管好韋小寶—鹿鼎記領導啟示錄》《巧辯不如攻心—三國的說服智慧》《向子貢學說服》等二十餘部,並著有“心理三國三部曲”、“心理三國˙逆境三部曲”、“心理吳越三部曲”。

人性之根:互聯網思維的本質
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Shipping Information
ZoneWeightDelivery Fee (RM)
West MalaysiaFirst 2.00 kg5.30
West MalaysiaAdditional 1.00 kg2.12
East MalaysiaFirst 1.00 kg12.72
East MalaysiaAdditional 1.00 kg12.72

ZoneOrder Price Range (RM)Delivery Fee (RM)
West MalaysiaAbove 39.00FREE
East MalaysiaAbove 79.00FREE

 

 

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